Trending Content

Hy-Brid Lifts by Custom Equipment partners with ASKO

By Stephen Elliott

September 10, 2023

Hy-Brid Lifts partners with ASKOHy-Brid Lifts by Custom Equipment, Richfield, Wis., has entered into a partnership with ASKO, which is acquiring a majority stake in the company.

“The next chapter for Hy-Brid Lifts has started with this partnership with ASKO. We see this as a great opportunity for our customers as we will be bringing new products to the market, accelerating research and development and increasing our sales and service support,” said Jay Sugar, CEO and president, Hy-Brid Lifts.

ASKO is headquartered in Turkey and operates in the construction machinery, agricultural machinery, energy and technology sectors through its eight companies and subsidiaries. ASKO currently owns ELS Lift, which produces a range of scissor lifts, vertical mast lifts and boom lifts; and MST Construction Machinery, which produces telehandlers and dirt equipment. This partnership will increase the Hy-Brid Lifts product offering and provide working capital for accelerated growth in all areas.

“We are very excited to welcome Hy-Brid Lifts and its skilled employees into the ASKO family. With Hy-Brid Lifts’ track record of producing innovative high-quality products and having an established dealer network, this investment fits into ASKO’s strategy to become a global player and expand in North America,” said Sami Konukoğlu, founder and chairman of the board, ASKO.