April 5, 2024
Listen as Bekah Ware, CEO and owner NYAMARK, a marketing agency that serves the manufacturing, distribution, dealerships/rental houses, and any services or products pertaining to the construction industries, walks through step by step how to build a marketing plan in the rental industry in 2024.
0:30 – Step 1: Your marketing plan starts with your website. Website considerations.
3:23 – Step 2: Search engine optimization (SEO).
Yoast SEO – click here
Udemy courses about SEO – click here
4:41 – Step 3: It takes 12 to 15 touchpoints to convert a customer. This is how you build your marketing mix.
6:03 – Step 4: Building a customer archetype.
7:28 – Taking marketing a step further with in-house staff. What should my marketing team be thinking about in 2024? What can your dealers provide to you?
User-generated content – click here
10:42 – Tactics that other rental companies have successfully used.
12:52 – Working with large influencers.
