Content Tagged: "marketing"

You opened a rental operation because you love what you do — providing a valuable service to customers who are looking for your equipment and expertise. 

Listen as Bekah Ware, CEO and owner NYAMARK, a marketing agency that serves the manufacturing, distribution, dealerships/rental houses, and any services or products pertaining to the construction industries, walks through step by step how to build a marketing plan in the rental industry in 2024.

Many rental store owners have found a wide variety of ways to market their businesses to potential and current clients. Here’s a glimpse of the strategies being utilized by some owners that are proving effective for their operations.

When marketing your business, you need to think of the overall purchase funnel concept and look at how people search when they are shopping for something, according to David McBee, internet marketing consultant with DavidMcBee.com, based in Olathe, Kan.

A renter is angry and writes a bad review on social media about your rental operation. What do you do?

It seems like artificial intelligence (AI) is infiltrating almost every aspect of business. 

User-generated content (UGC) and influencer marketing are two different digital marketing tactics that have advantages and unique considerations. First, let’s define the terms.

In the competitive landscape of the rental industry, where national players command massive advertising budgets and offer streamlined e-commerce experiences, independent rental companies must leverage efficient growth strategies to capture market share. With the majority of renters engaging with a rental company’s website during the rental process — sometimes as high as 80 percent of renters — it is imperative that rental companies are driving eyeballs and traffic to their website.

Dorothy “Dot” Williford, owner, Dot’s Rentals & Sales, is considered a legend in her time to the folks in Texarkana, Texas. See how Williford, who just turned 91 on March 8, is cementing her company’s legacy as a women-owned-and-operated, customer service-focused business with the addition of her daughter and granddaughter.

Caterpillar hosted its first Women in Construction Celebration on March 13-14, 2024, which included operator skills challenges, peer networking and industry updates.

The ARA state chapters of New Jersey and Pennsylvania recently welcomed three industry professionals to their boards of directors. See who they are and what qualities they bring to their teams.

A rental leader from Region Seven was honored during The ARA Show™ in New Orleans in February. See who was honored and why. 

Great location, wonderful networking, valuable education, busy show floor and memorable events made The ARA Show™ 2024 in New Orleans a huge success. See what attendees from Region Four had to say about their show experiences. 

The American Rental Association (ARA) state chapters of Minnesota, Missouri and Nebraska recently welcomed a new batch of industry professionals to their boards of directors. See who they are and what qualities they bring to their teams.

Great location, wonderful networking, valuable education, busy show floor and memorable events made The ARA Show™ 2024 in New Orleans a huge success for those in Region Seven. See what they had to say.  

“Shaping the future of rental” was the theme of The ARA Show™ 2024 in New Orleans, and members from the Northeast — ARA’s Region One — showed up in force to network and learn from peers, industry experts and vendors.

Hello, my fellow American Rental Association (ARA) Region Seven peers. Maureen Harkness here, your new regional director. See my regional message for a show recap as well as ideas for how to stay customer-focused this spring.

Bobcat Co., West Fargo, N.D., and Chip Gaines, Magnolia co-founder, entrepreneur and home renovation expert, have entered into a new partnership that is aimed at inspiring audiences to tackle their DIY dreams.

Technology apps can help your business run more efficiently and productively. The question is: Which apps really make a difference? To help, Rental Management asked rental store operators to share what apps they are using and why.

In the rental software space, rapidly evolving tech like artificial intelligence (AI) is being implemented alongside proven telematics programs that manage GPS tracking of fleet, equipment diagnostics and more.

As technology evolves, off-road equipment benefits, giving both rental equipment owners and their customers more options to maximize productivity, performance and safety.

The ARA Show™ 2024’s Keynote Session on Monday, Feb. 19, brought high energy and optimism from not only the award-winning hospitality expert and keynote speaker Jon Taffer, but also from industry leaders expressing new challenges and future goals in the equipment and event rental industry. 

We caught up with Matt Hastie, marketing manager, Texada Software, to discuss why attendees should visit them at The ARA Show 2024 at Booth No. 5230.

Today, Monday, Feb. 19, will kick off the first day of The ARA Show™’s three-day trade show. The doors will open at 9:30 a.m., immediately following the conclusion of the Keynote Session presented by Jon Taffer.