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Yanmar Compact Equipment names Cuadrado CEO

By Stephen Elliott

March 24, 2024

Jose Cuadrado

José Cuadrado, Yanmar Compact Equipment Global CEO

José Cuadrado has been appointed Global CEO at Yanmar Compact Equipment (Yanmar CE), Osaka, Japan, and chairman of the board at Yanmar Holdings. Cuadrado replaces Giuliano Parodi, who is now transferring to manage the Yanmar Group’s Strategy Division as chief strategy officer.

Cuadrado joined Yanmar CE in early 2023. In his new role, he will be responsible for leading increased organizational integration and improving financial performance, the company said. In a career spanning more than 25 years, Cuadrado has construction, industrial and automotive experience, working at leading brands that include Ingersol Rand, Doosan and CNH Industrial.

He is managing director of the company’s Europe, Middle East and Africa region; markets that equate to a third of the company’s global sales. A search has begun for his replacement, and Cuadrado will combine both global CEO and EMEA roles until his successor is appointed, from his current base in Europe.

“I fully support our current strategy to become a leader in the compact equipment industry. To achieve this, we will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets. Equally important, we have very ambitious and exciting plans to embrace upcoming technologies,” Cuadrado said.

Yanmar’s Compact Equipment business has four plants — in Japan, France, Germany and the U.S.