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‘You can’t take the people out of it.’ Leadership insights from Mary Crosslin

Mary Crosslin, co-president and chief operating officer, Alert Rental Software, Colorado Springs, Colo., was a veteran employee at Alert when Kara Longmire, a colleague, approached her about buying the business. Crosslin was in immediately. The innovation and evolution of the company in the last seven years is credited to the duo’s confidence in each other, their instincts and their commitment to putting people first.

Veteran event rental operators: Always learning, embracing new technologies, adapting to change

While their paths into the event rental market might have been different, American Rental Association (ARA) 2021 Rental Hall of Fame recipient Tim Maloney Sr., CERP, president, Canton Chair Rental, Canton, Ohio; John Clarke, president, Ace Party & Tent Rental, Port Washington, N.Y.; and Jason Campisi, CEO, South Jersey Party Rentals, Pennsauken, N.J., all share similar traits.