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John Deere sponsors women in construction docuseries

By Stephen Elliott

March 10, 2024

John Deere sponsor of Women in Construction docuseriesIn conjunction with the celebration of National Women in Construction Week and International Women’s Day, John Deere Construction & Forestry is providing a $125,000 sponsorship of the “Women at Work: Breaking Barriers” docuseries by a non-profit organization.

Produced by Jennifer Todd, president, LMS General Contractors and founder of A Greener Tomorrow, the series aims to inspire the next generation of tradeswomen and support the current workforce of women in construction. Each episode will feature the journey of women in science, technology, engineering and mathematics (STEM), construction and skilled trade careers with the goal of inspiring the next generation while fostering an inclusive environment where women are celebrated for their contributions every day.

“The construction industry’s growth continues to increase pressure on recruiting and retaining key talent in STEM and skilled trades. Engaging with A Greener Tomorrow initiative was an easy decision,” said Jason Daly, vice president, John Deere. “We are inspired by the women in this docuseries and are humbled to help tell their stories.”

By showcasing the day-to-day lives, challenges and accomplishments of women in these industries, John Deere and A Greener Tomorrow hope to raise awareness about the valuable contributions they make to the industry and beyond. Women account for 14.9 percent of the construction industry’s workforce. Through real-life stories, each episode is designed to be a source of inspiration and sharing the ways in which a career in the industry has enhanced the lives of five women.

“We are incredibly excited to have John Deere as the Title Sponsor of A Greener Tomorrow’s groundbreaking docuseries, ‘Women at Work: Breaking Barriers.’ Having spent 16 years navigating the construction industry, I know that representation matters,” said Todd. “It is important to me to showcase the inspiring stories of other women who have defied the odds and made significant contributions to construction, engineering and skilled trades.”

The five-episode series will be available exclusively on YouTube.