March 31, 2024
Frenter, Halifax, Nova Scotia, Canada, a provider of GPS, maintenance and analytic solutions for heavy equipment, has partnered with Boom & Bucket, Austin, Texas, a digital marketplace for heavy equipment. The partnership is designed to allow heavy equipment owners to leverage data to get the most out of their assets from daily operations to resale, the companies said.
The partnership combines Boom & Bucket’s experience in used heavy equipment resale with Frenter’s detailed data collection and system of record. Frenter users can see real-time estimates of their equipment value, informing business decisions around utilizations and fleet optimizations. If the decision is to sell, users can list equipment directly on Boom & Bucket in a few clicks on the Frenter platform. Boom & Bucket customers who purchase Frenter-enabled assets can access a detailed history of maintenance and usage data.
“We have a vision of connecting the full ecosystem of heavy equipment. We’re very excited for what Boom & Bucket brings strategically as well as their shared vision for the future of equipment technology and what we can build together. This partnership will allow our customers to realize higher returns on their assets, unlocked through the tracking and improvements that come with Frenter,” said Zach Laberge, CEO and founder, Frenter.
“At Boom & Bucket, we recognize the indispensable value that comes from understanding the life story of heavy equipment. Our strategic partnership with Frenter marks a new era where data meets the marketplace, enhancing transparency and trust. This collaboration is set to revolutionize the industry by enabling owners to maximize their equipment’s value throughout its lifecycle, ensuring a smarter, more informed equipment economy,” said Adam Lawrence, CEO and co-founder, Boom & Bucket.
