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'They feel like they have a place here.' Rental industry providing new opportunities for students

By Steve Campbell

March 10, 2024

Workforce development has been a major focus of the American Rental Association (ARA) in recent years. This includes at job fairs, the job portal at, ARA student membership and the annual Workforce Development Day at The ARA Show™. These efforts are all about getting the industry and its opportunities in front of potential job seekers.