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Digital marketing essentials: Three pillars for high ROI and online growth

In the competitive landscape of the rental industry, where national players command massive advertising budgets and offer streamlined e-commerce experiences, independent rental companies must leverage efficient growth strategies to capture market share. With the majority of renters engaging with a rental company’s website during the rental process — sometimes as high as 80 percent of renters — it is imperative that rental companies are driving eyeballs and traffic to their website.

‘You can’t take the people out of it.’ Leadership insights from Mary Crosslin

Mary Crosslin, co-president and chief operating officer, Alert Rental Software, Colorado Springs, Colo., was a veteran employee at Alert when Kara Longmire, a colleague, approached her about buying the business. Crosslin was in immediately. The innovation and evolution of the company in the last seven years is credited to the duo’s confidence in each other, their instincts and their commitment to putting people first.