Trending Content

Rental Software Series: WebbRes

By Steve Campbell

March 5, 2024

The exact number of companies that offer equipment and event rental-specific software changes as companies enter and exit the market, but today there are more than 40 companies to choose from.

To help readers navigate through the variety of options when it comes to equipment and event rental-specific software, Rental Management is producing this Rental Software Series, which will provide profiles of software suppliers on a regular basis. This month, we profile WebbRes, Anchorage, Alaska.

Company name: WebbRes

Company location: Anchorage, Alaska

Number of employees: 11-50

Year the company was founded: 2020

Founder: Britton Webb

Current software products available: WebbRes (with modules for sales, rentals, service operations and website integration)

Target customers: Equipment/tool businesses

What makes your product “rental-specific”?: “WebbRes was built to make your rental and booking management easier than ever. Manage your inventory and rental availability, and seamlessly integrate with your website or we can build you a new one. Use our payment integration to take bookings via your website and process transactions at pointof-sale,” says Britton Webb, founder and CEO, WebbRes.

What do you believe are three key reasons an equipment rental company should be using rental-specific software?: “First, efficiency gains. Utilizing rental-specific software consolidates rental asset information into a single source of record that spans quoting,  booking, invoicing, accounting and more. This reduces the need for manual and repetitive tasks and standardizes processes. Second, informed decision making. Rental software provides insights into asset lifecycle management, inventory tracking and replenishment needs. These insights are key in determining when to retire assets, when to acquire new ones and understanding the financial metrics of the rental fleet. Third, faster customer  experiences. Rental software facilitates faster customer experiences through  features like two-way texting and customer-facing interfaces that eliminate the need for cumbersome logins or antiquated pen-and-paper processes,” Webb says.

How does your product make a rental company more efficient?: “WebbRes is the first and last rental software system you’ll need. With all of your operations in one place, the WebbRes system saves you time and surfaces opportunities, freeing you up for what truly matters — growing the bottom line,” Webb says.

What is your most-used new feature available with your software package?: “Two-way communication empowers businesses to communicate effortlessly from the WebbRes interface with their customers via email, text and website chat. Businesses can send transaction updates, booking confirmations, and service quotes, while customers can ask questions, provide approvals, sign contracts, make payments and more,” Webb says.

Currently, how many rental companies use your software?: “We’re on track for more than 100 this year,” Webb says.

What percentage of your total customers are equipment rental companies?: 53 percent, according to Webb.

Why should a rental company choose your software?: “You can optimize your rental cycle from order placement through return, increasing inventory utilization and ensuring a smooth process at every step. You’ll gain valuable insights into your business with detailed reports and track data effortlessly which helps make informed decisions to drive success. WebbRes helps streamline your business operations by managing reservations and taking bookings online 24/7, empowering you to focus on providing excellent service. The software allows you to harness the power of WebbRes to manage multiple locations effectively, allowing you to expand your business with confidence and ease. Finally, stay organized effortlessly with our built-in calendar, ensuring seamless tracking of reservations based on multiple criteria,” Webb says.

View the Rental Management Software Series library

Rental Management will profile a rental software company in each issue. This profile will include basic information about the company, a written article and a video. Click here to view the entire Software Series library of articles and videos as they are published. The videos are also available on Rental Management‘s YouTube channel, which you can find by clicking here.

ARA Rental Software Reviews available to ARA members

The American Rental Association (ARA) has created ARA Rental Software Reviews, an online tool available exclusively to ARA members via

Members can access the tool by clicking here.

The tool is generated from an ongoing survey of ARA members, which asked members to rate their current rental software system as well as the importance of common rental-specific software features.

The tool includes survey results detailing features ARA members are using, features ranked by importance, market share according to reviews, software comparisons, software reviews and software feature comparisons.

Reports also can be filtered by industry segment and by the size of rental company.

Post Tags