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A Career Development Month plan of action

By Mike Carleton

November 7, 2023

Mike Carleton

Hello, everyone. Mike Carleton from the ARA of Canada Task Force here. Each month is earmarked for special awareness of one topic or another. Some — like National Ice Cream Month in July — are just for fun while others are more serious. November contains one of these that I think — and I’m sure I speak for most in our industry on this — really matters to our businesses: National Career Development Month.

Specifically in our industry, we want to turn people on to the career opportunities that exist in equipment and event rental. National Career Development Month is a good time to give some thought to that and to utilize one terrific resource that is right at our fingertips: the American Rental Association (ARA) Job Portal.

Did you know that during the first six months of 2023, the ARA Job Portal alone — not including the traffic from ARA’s national partner job boards — generated 952,840 job views, 8,128 “apply now” clicks, 573 new job seeker sign-ups and 138,026 alerts that were sent to job seekers?

Each night, all open positions listed on the ARA Job Portal are sent automatically to more than 20 national job partners, including and Plus, all the jobs on the ARA Job Portal are posted to more than 600 local job boards, additional diversity and employment websites, and community and outreach programs that are part of the network of online websites. That means your job listing stands a good chance of reaching a significant number of job seekers.

I encourage you to give the ARA Job Portal a try. You can do so at a savings, too. ARA members may post up to five different job listings on the ARA Job Portal for free — just use the code ARAFREE2023 to receive this offer.

While you’re looking at the ARA Job Portal, why not also do yourself a favor and look into the ARA Canadian Insurance Solutions program, which is offered in partnership with Westland Insurance Group? It’s a comprehensive insurance package specifically designed to meet the needs of equipment and event rental businesses here in Canada. You may find that the rates and coverage options are ideal for your rental operation.

Registration is now open for The ARA Show™ 2024 in New Orleans. While signing up to attend, be aware that a Canadian Hospitality Reception will take place on Sunday, Feb. 18, at Generations Hall. There will be drinks, hors d’oeuvres and the chance to mingle with other Canadians in town for the show. The event is exclusive for ARA members residing in Canada. Tickets are complimentary, but you must register to attend. Learn more about it all at

Have a safe and successful month.

Mike Carleton
President, Happenings Party Rentals
Collingwood, Ontario, Canada