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Finding new ways of thinking

The American Rental Association (ARA) recently held its annual Women in Rental and Young Professional Network conferences in Clearwater Beach, Fla. See what some of the attendees who traveled from parts of the Midwest — ARA’s Region Six — had to say about the events.

ARA Region Six Director Doug Haas signs off

I hope you all have had a very prosperous year. Reflecting on 2023, I know we all faced challenges with supply chains and increased costs of doing business, but we survived. Witnessing that ongoing resilience by people in our line of work is a nice way to end my three-year term as your American Rental Association (ARA) Region Six director, which concludes in February.

Kevin Fitzgerald, ARA of Minnesota president, on recognizing those who’ve made an impact

I’ve been involved in the rental business for long enough to have had the privilege of meeting many industry giants — people who have improved our industry by sharing their knowledge with others, or have developed tools or resources that elevate the way we do business. Do you know someone like this? You can help ARA give that individual the recognition they deserve.

Darick Hemphill, ARA of Missouri president, presents a timely new ARA benefit

Hello, ARA Region Six members. I’m Darick Hemphill from General Rental Center, Springfield, Mo., and the president of the ARA of Missouri. It’s a hectic time of year, and our phones can ring off the hook with customers looking to book rentals. While this is good, please remember that a bad phone interaction can make or break a rental. This is the time to ensure your staff is in top shape with their telephone skills.