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Darick Hemphill, ARA of Missouri president, presents a timely new ARA benefit

By Darick Hemphill

July 7, 2023

Darick Hemphill

Darick Hemphill

Hello, American Rental Association (ARA) Region Six members. I’m Darick Hemphill, owner of General Rental Center in Springfield, Mo., and the president of the ARA of Missouri. It’s a hectic time for most everybody in our line of work right now — and that’s good — but I hope you’ll find time to take a breath and sign up for some of the exciting industry events that are coming up.

On July 14-16, we’re excited to present our Lake of the Ozarks getaway at the Margaritaville Lake Resort. It’s sure to be another great mix of fun and education full of tips you can use in your business.

The ARA of Minnesota will host its annual Summer Cruise July 19-20. Members are welcome to take part, whether by motorcycle, car, truck or van.

A little further down the road, in October, the ARA Women in Rental and Young Professional Network (YPN) conferences will take place in Clearwater Beach, Fla. The Women in Rental conference is sold out, but seats still remain for the YPN conference.

Go to the ARA Calendar of Events for more information on these events and to register.

This time of year, our phones can ring off the hook with customers looking to book rentals. This is when your operation has to shine, especially when it comes to customer interactions over the phone. A bad phone interaction can make or break a rental.

To help ensure your staff is in top shape with their telephone skills, I encourage you to utilize Listenforce, an ARA partner that trains and coaches your team in developing the core skill sets of connecting, listening, acknowledging, recommending and closing the rental.

By using advanced artificial intelligence software, Listenforce can evaluate calls, provide detailed indicators of performance and coach your team to meet their goals. ARA members who use this program receive:

  • Secret shopper calls (up to five per location).
  • Call samples and coachable calls reports.
  • Skills analysis and training.
  • Educational and reference materials that are housed on ARA’s RentalU educational platform for easy member access.

All ARA members are eligible for a free call analysis. After the initial consultation, members can receive the in-depth sales training at a 20 percent discount.

Check it out by clicking here. And for more in-depth information, you can attend a free ARA Lunch and Learn webinar on the service on Tuesday, July 11.

Here’s to a safe and profitable remainder of our summer!

Darick Hemphill, ARA of Missouri president
General Rental Center
Springfield, Mo.