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What to know this month, from Ryan Kucera, ARA of Nebraska president

By Ryan Kucera

October 10, 2023

Ryan Kucera

Ryan Kucera

Hello fellow American Rental Association (ARA) members across the Midwest. It’s October and that means there are a lot of industry happenings to take note of even as we continue to crank out equipment and event rentals at a rapid pace.

First, I want to thank all of you who recently took action on approving the nominees who will join the ARA Board of Directors next year. As a member-driven association, it’s important that we take part in this process each year. Robert H. Pedersen from A Tool Shed in Santa Cruz, Calif., will become ARA president-elect and Marti Wenzler of Chicago-headquartered Lawson Products will become an ARA associate member director next spring.

We also will have a new ARA Region Six director come the spring: Steve Houser from U.S. Rents-It, Jefferson City, Mo. Steve knows a lot of members around the region through his experience in the industry and his service on the ARA of Missouri board of directors, and although he’ll have big shoes to fill (that of Doug Haas from Crown Rental, Burnsville, Minn.), I know he’ll do a great job of being our conduit to ARA national. Way to go, Steve.

Join me in welcoming each of these folks to our association’s leadership team.

The ARA of Minnesota recently hosted a fun, laid-back St. Paul Saints-Toledo Mud Hens baseball outing, and the ARA of Iowa has an Equipment Demo Day coming up on Oct. 28. Even more educational and social events are on the horizon for ARA members in our region. I encourage you to watch your email and the ARA Calendar of Events for what’s coming up near you and plan to take part — you’ll be glad you did!

Things are about to kick into gear in a big way for The ARA Show™ 2024 (Feb. 18-21) in New Orleans. Registration for the show opens Oct. 17. You’ll want to register as early as you can not only to take advantage of the lower incentive rates, but also to make sure you secure tickets to some of the limited-capacity events that tend to sell out. Learn more at

Readers of Rental Management will know that in recent issues, the magazine has profiled a variety of rental software providers. The series has been insightful as it allows vendors to discuss their software platforms and how their products benefit rental operations. These features are now compiled online in one all-inclusive channel. Check out this month’s issue of In Your Region to learn more about this rental software channel and how to access its content.

Best wishes for a safe and prosperous autumn!

Ryan Kucera, ARA of Nebraska president
Rental City
Omaha, Neb.