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‘You can’t take the people out of it.’ Leadership insights from Mary Crosslin

Mary Crosslin, co-president and chief operating officer, Alert Rental Software, Colorado Springs, Colo., was a veteran employee at Alert when Kara Longmire, a colleague, approached her about buying the business. Crosslin was in immediately. The innovation and evolution of the company in the last seven years is credited to the duo’s confidence in each other, their instincts and their commitment to putting people first.

Family pulls a rental rescue

The love of rental runs deep in the Jones family of Burton, Mich. When they saw their family equipment rental business falter after their father, Chester, sold it in the early 1980s, brothers Bruce and Larry joined him not only in resuming ownership but also in bringing the business back. That was 1984, and the business, Allied Rent-All/Allied Equipment Rental, has been thriving ever since.