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Equity Group Investments partners with CraneWorks

By Brock Huffstutler

November 5, 2023

Equity Group Investments (EGI), a Chicago-based private investment firm, has invested in CraneWorks, Houston, a dealer of new and used truck-mounted and related mobile crane equipment. Through its investment, EGI partners with CraneWorks’s co-founders and senior management team who will continue to lead the business and retain an ownership stake in the company.

EGI said the partnership provides strategic support and a source of additional capital for greenfield expansion and acquisitions for the organization. EGI President Mark Sotir, Managing Director Rahul Sen, and Vice President Faizan Kabir will join CraneWorks’s board of directors, alongside the company’s co-founders David Collis and Keith Ayers.

“With more than 20 years in operation, CraneWorks is well established in the industry and has excelled under David and Keith’s leadership. EGI has a proven track record of successfully scaling businesses, and this alignment offers an exciting opportunity to partner with CraneWorks through its next phase of growth,” Sotir said.

“After two decades of growth, we are excited to partner with EGI to accelerate our strategy of expanding into new markets and growing our equipment sales, rental, and parts and service businesses in conjunction with our OEM partners — which are key to our success,” Collis said.

“EGI’s history of growing businesses was very attractive to us in selecting a partner. They offer knowledge and experience across multiple industries for a broader perspective on best practices and insights,” said Ayers.

CraneWorks has a fleet of more than 300 cranes across its new, used and rental segment, in addition to an aftermarket parts and service division. The company services commercial, residential, infrastructure construction, transmission and distribution, and energy customers.

“CraneWorks has incredible brand depth across the country, is consistently ranked a top dealer in each of its markets, and has a diversified and loyal customer base,” Sen said. “We see significant opportunity to continue to strategically expand the business and look forward to working with CraneWorks senior management.”

Terms of the transaction were not disclosed.