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Chip Gaines of ‘Fixer Upper’ becomes Bobcat brand ambassador

By Brock Huffstutler

March 10, 2024

Chip Gaines

Bobcat Co., West Fargo, N.D., and Chip Gaines, Magnolia co-founder, entrepreneur and home renovation expert, have entered into a new partnership that is aimed at inspiring audiences to tackle their DIY dreams.

In a statement, Bobcat said Gaines — host of the hit show “Fixer Upper” and known for his passion for home improvement — is a longtime Bobcat customer and fan and that through this partnership, Gaines is excited to showcase his love for the Bobcat brand to his audience.

Click here to watch Bobcat’s YouTube video promoting the partnership.

“I’ve been using Bobcat equipment for years on my farm in Waco, and I can’t imagine working without it. My Bobcat machines have empowered me to bring some of my biggest ideas to life,” Gaines said. “When I was a kid, I remember seeing people driving Bobcat skid-steers, and I always wanted to be in the driver’s seat. This brand goes way back for me, and when I think of world-class equipment, Bobcat is it —which makes me so proud and excited about this partnership.”

Aside from being an entrepreneur and contractor, Gaines and his family live a farm lifestyle on their Texas acreage. From tending gardens to managing goats, pigs and horses, Gaines is sharing the work he is accomplishing with his Bobcat equipment, including a compact tractor, zero-turn mower, compact track loader and utility vehicle, across his social media channels, such as his Instagram page.

Bobcat said that while it continues to manufacture its legacy products, like the skid-steer loader, it has grown its consumer offerings geared toward homeowners with acreage who are seeking professional-grade equipment to maintain their properties. Given this, Gaines is an ideal partner for all that Bobcat offers, the company said.

“Chip has a history of entrepreneurialism, a commitment to hard work and a spirit of community like none other — and he isn’t afraid to take on the toughest tasks and conquer challenges with determination. These values line up perfectly with the Bobcat brand,” said Laura Ness Owens, Bobcat vice president of brand and marketing. “We’re excited to work together to empower people to accomplish more — and have some fun along the way.”

To learn more about Gaines’ endorsement of Bobcat equipment and other Bobcat brand ambassadors, click here.