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Digital marketing essentials: Three pillars for high ROI and online growth

In the competitive landscape of the rental industry, where national players command massive advertising budgets and offer streamlined e-commerce experiences, independent rental companies must leverage efficient growth strategies to capture market share. With the majority of renters engaging with a rental company’s website during the rental process — sometimes as high as 80 percent of renters — it is imperative that rental companies are driving eyeballs and traffic to their website.