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Culture Shift: Obvious (but hidden) data to help you hire better

By Galen Emanuele

February 1, 2023

Galen_EmanueleEvery possible advantage companies can use for better hiring is valuable these days.

We’re in a talent war where it’s increasingly hard to find and keep great employees. Here’s a source for some important data that you may or may not be looking at or taking advantage of.

Every company should be keeping track of what questions are asked by folks who interview to work for the organization. Whether you hire them or not, collect and record what questions they asked you.

Why? Questions asked by potential employees during the interview process are a reflection of what matters to candidates. Whatever folks are asking you during interviews gives you great insight into the priorities of candidates.

For example, if employees are constantly asking the same questions about culture, work life flexibility, salary, etc. and you aren’t 100 percent confident in your answers, then it’s time to focus in on two things:

1. How you are responding and answering those questions.

2. Any internal changes to policies, culture or your company that need to take place to level up in these areas.

Collect this data, and don’t let it be meaningless.

This is an opportunity to look at what matters to potential candidates in your current job market and do something about it so that you can attract and win better talent for your organization.

Documenting questions asked by candidates during interviews, and how you’re answering them, is a great way to continually audit if your company is living up to the expectations that prospective employees have. It’s an insight into what’s on folks’ minds, and the types of things they will make their decisions based on.

Collect that data. Every time someone asks a question in an interview, take note of it. Gather that information consistently and reflect on it to gauge if those things are being addressed.

Focusing on what matters to people is an advantage for you, and it’s low-hanging fruit when it comes to attracting and retaining amazing talent.

Galen Emanuele is a speaker and trainer on business leadership and team culture based out of Portland, Ore. Every week, Emanuele produces a video and blog post highlighting vital conversations, building skill sets and showing teams how to drive exceptional culture and leadership. To see more, visit