John Deere seeks first-ever social media influencer to represent iconic brand

John Deere, Moline, Ill., in partnership with San Francisco 49ers quarterback Brock Purdy, is searching nationwide for the company’s first-ever Chief Tractor Officer (CTO). In launching the search, the company describes its dream candidate as “a witty and charismatic content creator” with the initiative to celebrate and influence John Deere customers.

View John Deere’s video below as posted on its YouTube channel promoting its CTO search.

The CTO will travel across America representing the company at various events and significant locations.  They will capture key moments of their journey, all while showcasing and telling the stories of John Deere’s significant supporters.

“Behind every part of our daily lives — from your breakfast, to your clothes, to the roads you drive on — there are unsung heroes behind the scenes with a story to tell,” said Jen Hartmann, global director of strategic public relations and enterprise social media. “The role of the chief tractor officer isn’t just about creating content, it’s about creating compelling stories about the people and industries supporting all of us.”

Candidates can learn more and apply here.

Candidates are also encouraged to publish their entries to TikTok and/or Instagram tagging @JohnDeere.