Article5 min read Apr 2, 2024Digital marketing essentials: Three pillars for high ROI and online growthIn the competitive landscape of the rental industry, where national players command massive advertising budgets and offer streamlined e-commerce experiences, independent rental companies must leverage efficient growth strategies to capture market share. With the majority of renters engaging with a rental company’s website during the rental process — sometimes as high as 80 percent of renters — it is imperative that rental companies are driving eyeballs and traffic to their website. READ MORE ADD TO CART
Article10 min read Mar 4, 2024New tech frontiers in rental softwareIn the rental software space, rapidly evolving tech like artificial intelligence (AI) is being implemented alongside proven telematics programs that manage GPS tracking of fleet, equipment diagnostics and more. READ MORE ADD TO CART
Article3 min read Dec 1, 2023Rental Software Series: QuipliRental Management is producing the Rental Software Series. For the December 2023 issue, we profile Quipli, Atlanta. READ MORE ADD TO CART
Article2 min read Nov 19, 2023ARA SET gains traction with software providersOnly two months after its release into the equipment rental market, the American Rental Association’s (ARA) Standard Equipment Taxonomy (SET) is being adopted by some of the industry’s top rental software providers. READ MORE ADD TO CART
Article5 min read Oct 4, 202310 ways equipment rental companies can leverage AIArtificial intelligence (AI) has taken the media by storm this year. OpenAI’s ChatGPT has been a major factor in that. READ MORE ADD TO CART
Article1 min read Feb 5, 2023Quipli receives millions to fund its next rental management solutionQuipli, Atlanta, has raised $3.5 million from Boundless Venture Co., a venture studio in Oakland, Calif. READ MORE ADD TO CART
Article4 min read Feb 1, 2023The ARA Show schedule of eventsThe schedule of events for The ARA Show. READ MORE ADD TO CART
Article2 min read Jan 27, 2023Find rental-specific education during The ARA ShowNew at The ARA Show™ 2023 in Orlando, attendees have the opportunity to attend a full day of education designed specifically for the equipment and event rental industry. READ MORE ADD TO CART
Article3 min read Jan 13, 2023Elevate your business with new education opportunities at The ARA ShowThose in the equipment and event rental industry looking for a unique educational experience to help elevate their business can find just that during Future of Equipment Rental and EventsU (formerly Events & Tents). READ MORE ADD TO CART
Article5 min read Jan 1, 2023The ARA Show schedule of eventsThe schedule of events for The ARA Show™ 2023. READ MORE ADD TO CART
Article5 min read Oct 1, 2021Embracing generation ‘one-click’ - Online rental reservations can helpRight now, approximately 20 percent of your existing and prospective customers would prefer to do business with you online as opposed to by phone o READ MORE ADD TO CART