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Last call — get your company noticed as you support the industry

By Brock Huffstutler

November 12, 2023

Friday, Nov. 17, is approaching fast. That’s the deadline to get some great exposure for your company in materials promoting The ARA Show™ 2024 in New Orleans.

How? By donating an item to the ARA Foundation Charity Auction and Reception, which takes place during the show.

The ARA Foundation makes a positive impact for hundreds in the equipment and event rental industry through employee training assistance, scholarships, sponsored trainings, mentoring programs, community impact projects and disaster relief. Your support will help increase the Foundation’s impact on the industry.

Auction donations can include anything from equipment and event items to vacation packages, jewelry, tickets to sporting events and fine wine. The item must have a minimum value of $500. A captive audience of hundreds of show participants will be looking for opportunities to bid on unique items, so donors are encouraged to get creative.

Click here to access the donation form.

By donating an item, your company will be recognized as a supporter of the Foundation through various ARA publications, featured show signage, recognition during the live event and more.

Your support for the Foundation in the form of a donation will place your company’s name alongside industry leaders like these at this year’s show:

Toro, Bloomington, Minn.   John Deere, Moline, Ill.  
Ditch Witch, Perry, Okla.   Herc Rentals, Bonita Springs, Fla.
Billy Goat, Lees Summit, Mo. BBJ Linen / La Tavola, Niles, Ill.
Green Manufacturing, Morenci, Mich. Kwik-Covers, Webster, N.Y.
Alert Rental Software, Colorado Springs, Colo.

Don’t wait. Donations are due by Friday, Nov. 17, 2023.

For questions, contact Jill Peterson, program manager for the ARA Foundation and Government Affairs, at, or 800-334-2177, ext. 254.