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What to know this month, from Victor Proulx, ARA of Washington president

By Victor Proulx

October 10, 2023

Victor Proulx

Victor Proulx

Hello fellow American Rental Association (ARA) members across the Northwest. It’s October and that means there are a lot of industry happenings to take note of even as we continue to crank out equipment and event rentals at a rapid pace.

First, I want to thank all of you who recently took action on approving the nominees who will join the ARA Board of Directors next year. As a member-driven association, it’s important that we take part in this process each year. Robert H. Pedersen from A Tool Shed in Santa Cruz, Calif., will become ARA president-elect and Marti Wenzler of Chicago-headquartered Lawson Products will become an ARA associate member director next spring.

We also will have a new ARA Region Eight director come the spring: Sam Castillo of Tates Rents, Boise, Idaho. Sam knows a lot of members around the region through his experience in the industry and his service on the ARA of Idaho board of directors, and although he’ll have big shoes to fill (that of Steve Ricci from Bigfork Rentals, Bigfork, Mont.), I know he’ll do a great job of being our conduit to ARA national. Way to go, Sam.

Join me in welcoming each of these folks to our association’s leadership team.

Things are about to kick into gear in a big way for The ARA Show™ 2024 (Feb. 18-21) in New Orleans. Registration for the show opens Oct. 17. You’ll want to register as early as you can not only to take advantage of the lower incentive rates, but also to make sure you secure tickets to some of the limited-capacity events that tend to sell out. Learn more at

Readers of Rental Management will know that in recent issues, the magazine has profiled a variety of rental software providers. The series has been insightful as it allows vendors to discuss their software platforms and how their products benefit rental operations. These features are now compiled online in one all-inclusive channel. Check out this month’s issue of In Your Region to learn more about this rental software channel and how to access its content.

Have a safe and prosperous fall season.

Victor Proulx, ARA of Washington president
410 Rentals
Buckley, Wash.
253- 826-7671