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Eight Canadian rental operations are 2023 Market Movers

By Brock Huffstutler

September 5, 2023

In the June/July 2023 issue, Rental Management revealed its 2023 Market Movers — a listing of the equipment and event rental industry’s fastest-growing independent businesses, measured by revenue growth.

Eight companies from the American Rental Association’s (ARA) Region Ten — which covers the entirety of Canada — were among this year’s Market Movers:

New West Equipment Services, Calgary, Alberta

New West Equipment Services has served the Calgary and Southern Alberta market since 1994 with core services that include equipment sales and rentals, refueling and fuel cleaning.

Keith Beggs, owner of New West Equipment Services, attributes his company’s success to “my team — from the bottom to the top — seeing and buying into my vision of customer service and consistently delivering on that for the past almost 30 years.”

Action Equipment Rentals, Red Deer, Alberta

Founded in 1991, Action Equipment Rentals serves the construction, oil and gas, and homeowner industries.

Branch Manager Gabe Castella-Chin said several factors contributed to the growth that placed Action Equipment Rentals on this year’s Market Movers list, including quickly adjusting to meet local demands by being a locally owned and operated business, adding an outside sales representative for the first time, and “continually choosing and adding quality equipment to our fleet.”

All Choice Rentals, Drayton Valley, Alberta

All Choice Rentals was formed in 2009 and serves as a full-service equipment rental provider to the Western Canadian construction and oilfield industry. The company operates from five locations.

Photo courtesy of Action Equipment Rentals

Photo courtesy of Action Equipment Rentals

Reflecting on the moves his company has made through acquisition, Michael Doerksen, owner, All Choice Rentals, said, “In 2021, there was a strategic opportunity emerging where independent operators were exiting the rental industry. All Choice Rentals was able to close a number of transactions in a short period of time knowing that the economic outlook for our industry and local economy looked favorable.”

Stephenson’s Rental Services, Mississauga, Ontario

Established in 1954, Stephenson’s Rental Services offers a broad range of construction, general tool and homeowner equipment rentals, as well as used equipment sales and safety training resources.

Stephenson’s was among the Market Mover companies in the category of $10 million or more in annual equipment rental revenue. The company was shown to have experienced an 82 percent jump in revenue between 2020 ($93.4 million) and 2022 ($169.9 million).

Nor-Val Rentals, Armstrong, British Columbia

Nor-Val Rentals has served as an equipment rental provider to the construction, agriculture, industrial and homeowner markets since opening in 1994.

In addition to achieving success through strategic purchases of competition and greenfield starts, Nor-Val Rentals Owner Jim Clipperton believes that his company’s presence in the community also has played a role. “Our support of local charities, youth groups, sports teams and nonprofits helps put our name out in thank-you responses on social media and a ton of word-of-mouth marketing,” he said.

Cooper Equipment Rentals, Mississauga, Ontario

Founded in 1972, Cooper Equipment Rentals is a construction equipment rental company that services contractors across Canada through 68 locations in six provinces.

The company’s expanding operations helped it land on the list of Market Mover companies with $10 million or more in annual equipment rental revenue. The company saw a 75 percent increase in revenue between 2020 ($157 million) and 2022 ($275 million).

Robertson Rent-All, Ottawa, Ontario

Photo courtesy of Robertson Rent-All

Photo courtesy of Robertson Rent-All

In business since 1992, Robertson Rent-All maintains three locations across Ottawa from which it supplies compact excavation, landscape and construction equipment.

A key component of the company’s success, according to Cameron Robertson, vice president, involves dedicated employees producing a great customer experience. “Having happy clients is our best form of advertising, and we’ve seen our customer base snowball because of this,” he says. “However, in order to have happy clients, you need happy employees, and our team is ultimately why we’ve continued to grow.”

D&D Party Rental, Toronto

From tables and chairs to tents and dance floors, D&D Party Rental has catered to the greater Toronto area’s event rental needs since 1979.

D&D Party Rental rebounded from significant challenges brought by the coronavirus (COVID-19) to see revenue growth of 325 percent from 2020 ($0.4 million) to 2022 ($1.7 million). “I am so proud of our team here at D&D for being so resilient during COVID and for them pulling together afterwards to make this resurgence happen,” said Tony D’Amato, president and co-owner.

To view the full list and read more about Rental Management’s 2023 equipment rental Market Movers in the equipment segment, click here.

To view the full list and read more about Rental Management’s 2023 event rental Market Movers in the event segment, click here.