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Today’s upcoming events — Monday, Feb. 19

By Brock Huffstutler

February 19, 2024

Jon Taffer Keynote Session

Jon Taffer

Today — Monday, Feb. 19 — will kick off with the Keynote Session. Plus, the day will include can’t-miss networking events.

8 – 9:30 a.m. 
Keynote Session Presented by Jon Taffer  
Jon Taffer is a renowned hospitality expert and star of the hit TV show “Bar Rescue,” an authority in turning struggling businesses into thriving successes. The Keynote Session is sponsored by ARA Insurance. The trade show floor will open immediately after the Keynote Session.

The Keynote Session will be held at the Ernest N. Morial Convention Center in the La Nouvelle Ballroom.

Admission to the Keynote Session is included with Full Registration and the Networking Package. It also is open to exhibitors and independent manufacturer reps (IMRs).

5 – 6:30 p.m.  
Regional Receptions (1-9)  
Nine of the American Rental Association’s (ARA) regions will host individual receptions — held at the Ernest N. Morial Convention Center, Level 2 — where a leader from each region will be recognized for their contributions to the rental community.

Tickets for ARA members are $40 per person. Prospective member tickets are $50 per person. Advance registration and ticket required.

The Regional Receptions are sponsored by Barreto Manufacturing, Chicago Pneumatic Power Technique, Ditch Witch, ERC Provider, Point of Rental Software, RubbleCrusher, Sullair – a Hitachi Global Air Power Brand and Trackunit.

7 – 9 p.m.  
ARAPAC Reception  
Join fellow members of ARAPAC, ARA’s political action committee, and their guests in the French Quarter at Marché for a lively evening featuring a hosted bar, hors d’oeuvres, and a live band.

Tickets are $100 per person and must be purchased by ARAPAC members. Shuttle service from the convention center to the venue and return service following the event to select official show hotels will be provided. Learn more about ARAPAC at