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The ARA Show returns to The Big Easy

By Steve Campbell

August 23, 2023

The sounds of jazz, tastes of world-class cuisine, and sights of a historic city will serve as the backdrop for The ARA Show™ 2024. From Feb. 18-21, the world’s largest convention and trade show for the equipment and event rental industry will descend upon New Orleans and the Ernest N. Morial Convention Center.

The excitement will begin on Feb. 17 with the return of EventsU, a full day of education and networking for those in event rental. EventsU was reimagined and reintroduced at the 2023 show in Orlando. Education sessions will be led by industry leaders and professional speakers covering topics such as tenting, event rental safety, tabletop trends and more. Attendees also will have the chance to network with their event rental peers to discuss the ins and outs of their businesses and careers.

The following day, Feb. 18, is a full day of rental-specific education for those in both equipment and event rental. A variety of topics will be covered by industry leaders and professional speakers. Further details on these education sessions will be released in the fall.

On Feb. 19, the morning will begin with the Keynote Session — which is sponsored by ARA Insurance and features Jon Taffer, the creator, host and executive producer of the hit TV series “Bar Rescue” on Paramount Network and also an entertainer, entrepreneur, strategic advisor, best-selling author and business consultant. The opening of the three-day trade show will take place following the Keynote Session.

The show also will be filled with networking events. These include the Young Professional Network (YPN) Reception, the Women in Rental Breakfast, ARA’s Tuesday Night Event and much more. Watch for more details on these events coming in the fall.

Show registration opens on Tuesday, Oct. 17. For complete show details and to get the information as it becomes available, visit and follow the show on Facebook; X, formerly known as Twitter; Instagram and LinkedIn.

Book your hotel now

Start your planning for The ARA Show™ now by booking your preferred hotel through onPeak, the official hotel partner of the American Rental Association (ARA). onPeak offers the best rates and flexibility to make changes, plus the ability to book now, pay later.

More than 20 hotels are currently available to book throughout downtown New Orleans near shopping, world-class restaurants and historic areas. There also are options near the Ernest N. Morial Convention Center to provide easy walking distance to education sessions, the trade show and networking events.

For a full list of hotels and to book your room, visit

Jon Taffer, star of “Bar Rescue,” to headline Keynote Session

Jon Taffer

A big personality will be heading to the Big Easy and The ARA Show™ 2024 to headline the Keynote Session, which is sponsored by ARA Insurance. Jon Taffer — the creator, host and executive producer of the hit TV series “Bar Rescue” on Paramount Network, plus an entertainer, entrepreneur, strategic advisor, thought leader, best-selling author and business consultant — will present the keynote on Monday, Feb. 19, prior to the opening of the trade show.

“Bar Rescue” spotlights Taffer as he saves failing bars from looming closure. He leverages his four decades of unprecedented industry experience and trademarked “Reaction Management” strategy to offer advisement on everything from menu design to cost management. His powerful presentations rescue businesses from themselves to propel them towards success.

In 2019, Taffer announced the launch of his own innovative, full-service restaurant franchise concept, Taffer’s Tavern. With current locations in Atlanta, Boston, and Washington, D.C., Taffer’s Tavern features outstanding signature cocktails, elevated tavern foods, and the latest advancements in restaurant technologies.

He also runs Taffer Dynamics, his business operations firm which offers dynamic models for a range of well-known establishments and brands, including the NFL, InBev, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Wolfgang Puck Express.

His latest creation is Taffer’s Browned Butter Bourbon, a decadent new-to-world premium flavored American bourbon. Taffer’s Browned Butter Bourbon is a rich, bold bourbon whiskey with notes of vanilla and toffee to escalate your favorite cocktail or dish. After creating thousands of cocktail recipes throughout his 200-plus episodes of Bar Rescue and many years of experience consulting and creating food and beverage businesses, he knows a standout spirit when he tastes one.

Taffer is the best-selling author of three books and has been featured in leading publications such as Forbes Magazine, Entrepreneur, Rolling Stone and The New York Times. He has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live to Good Morning America and is a regular guest on Fox Business Network, MSNBC and CNBC.

For additional show details, visit