Article2 min read Apr 5, 2024Want more opportunities to market your rental operation? ARA can helpYou opened a rental operation because you love what you do — providing a valuable service to customers who are looking for your equipment and expertise. READ MORE ADD TO CART
Podcast00:16:00 Apr 5, 2024Everything you need to know to create a rental marketing plan and strategy in 2024Listen as Bekah Ware, CEO and owner NYAMARK, a marketing agency that serves the manufacturing, distribution, dealerships/rental houses, and any services or products pertaining to the construction industries, walks through step by step how to build a marketing plan in the rental industry in 2024. READ MORE ADD TO CART
Article9 min read Apr 3, 2024Marketing your business for resultsWhen marketing your business, you need to think of the overall purchase funnel concept and look at how people search when they are shopping for something, according to David McBee, internet marketing consultant with DavidMcBee.com, based in Olathe, Kan. READ MORE ADD TO CART
Article2 min read Apr 3, 2024Negative review? Your response could turn things aroundA renter is angry and writes a bad review on social media about your rental operation. What do you do? READ MORE ADD TO CART
Article1 min read Apr 3, 2024AI and your marketing strategyIt seems like artificial intelligence (AI) is infiltrating almost every aspect of business. READ MORE ADD TO CART
Article2 min read Apr 2, 2024Can you, how do you, and should you use an influencer?User-generated content (UGC) and influencer marketing are two different digital marketing tactics that have advantages and unique considerations. First, let’s define the terms. READ MORE ADD TO CART
Article5 min read Apr 2, 2024Digital marketing essentials: Three pillars for high ROI and online growthIn the competitive landscape of the rental industry, where national players command massive advertising budgets and offer streamlined e-commerce experiences, independent rental companies must leverage efficient growth strategies to capture market share. With the majority of renters engaging with a rental company’s website during the rental process — sometimes as high as 80 percent of renters — it is imperative that rental companies are driving eyeballs and traffic to their website. READ MORE ADD TO CART