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AI through the lens of equipment rental

The wave of artificial intelligence (AI) has swept across multiple industries, making its mark even in equipment and event rentals. Achille Ettorre, managing partner, GTA Equipment Rentals, Oakville, Ontario, Canada, has developed expertise in the rapidly progressing AI domain, making him a unique voice in the industry.

Brian Richardson, your ARA regional director, on the state of the industry

I recently traveled to the American Rental Association’s (ARA) headquarters in Moline, Ill., to take part in the ARA Executive Committee meeting. As a member of the association’s Event Rental Advocacy Workgroup, I was able to weigh in on conversations concerning the state of event rentals and I was happy to be able to tell the committee — based on what I am seeing out there in my rental segment — that events are back.

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