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EventsU returning to The ARA Show 2024

By Steve Campbell

July 2, 2023

Event rental professionals will once again have the opportunity to kick-start their experience at The ARA Show™ with EventsU in 2024. This reimagined event debuted at the 2023 show and will return on Feb. 17 at the Ernest N. Morial Convention Center in New Orleans. 

EventsU is a full-day experience of event rental-specific education and networking for those in all areas of event rental. Along with education sessions that focus on tenting, event rental safety, tabletop trends and more, attendees will have the chance to network with their event rental peers to discuss the ins and outs of their businesses and careers. 

“It was really exciting to see so many new faces at EventsU in Orlando at The ARA Show 2023. More than 400 people attended, and we are excited to raise the bar once again in New Orleans in 2024,” says James Auerbach, American Rental Association (ARA) vice president, event segment and rental industry workforce development. “This jam-packed day will include sessions led by industry veterans and nationally recognized speakers, a keynote breakfast, networking lunch and an evening reception.” 

More details on EventsU education sessions, speakers, networking events and registration will be released in the coming months through, the show’s social media channels and in Rental Pulse.  

Following EventsU at The ARA Show 2024, a full day of education for both equipment and event rental will be held on Feb. 18. The trade show will then take place from Feb. 19-21.