July 2, 2023
Sunbelt Rentals, Fort Mill, S.C., has been named a recipient of “The Engager” category of the 2023 Adobe Experience Maker Awards. The awards feature 15 global award categories and recognizes the individuals, teams and companies using Adobe Experience Cloud to drive innovative achievements in digital transformation and experience-led growth across industries worldwide. Sunbelt Rentals’ Cart Abandon Nurturing experience was recognized for its ability to transform how pipeline is created by engaging and nurturing customers to drive measurable growth in concert with sales using Adobe Experience Manager, Adobe Commerce and Adobe Marketo Engage.
“This award recognizes the continuous advancements Sunbelt Rentals is making to lead the digital transformation within the rental industry,” said Julie Cunnyngham, vice president of marketing, brand and communications. “To better serve our customers’ ever-evolving needs, we are committed to scaling our capabilities to provide the best possible digital experience.”
Sunbelt Rentals rolled out its Cart Abandon feature in March 2023 as a measure to assist customers with sales, communication and knowledge of product availability. By adopting Adobe Experience Cloud enterprise applications, the Sunbelt Rentals team of developers were able to better streamline this process and orchestrate meaningful communication directly with customers, driving direct interaction and building the customer relationship. In just a few months, Sunbelt Rentals has seen a seven-percent increase in conversion rates and plans to introduce several iterations of the experience.
“Being the industry leaders, Adobe Experience Cloud integrated products enabled us to rethink relationships with our customers at this stage in their buying journeys,” said Ronald Gaines, marketing automation manager, Sunbelt Rentals. “We’ll be able to serve their needs as we continue to expand our offerings as we scale for future growth.”
