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Equipment Certified Professional designations gain traction in Region Two

By Brock Huffstutler

November 7, 2023

Professional certification signifies that you possess a strong knowledge, expertise and commitment to your industry and customers. Equipment rental professionals have embraced the value of certification by learning from the success of the American Rental Association’s (ARA) popular Certified Event Rental Professional (CERP) program for those in the event segment.

Now equipment rental pros can pursue certifications that will earn them an identifier that is unique to their rental segment: Equipment Certified Professional (ECP).

ECP is a new professional designation extended to those who complete one of ARA’s suite of equipment rental-specific certification programs, including:

ARA Certified Service Technician. This program is designed for employees interested in honing their skills in equipment maintenance, safety and technical knowledge. Employees well-suited for this track include yard, service, mechanic and operations staff. Those who complete the program receive an ECP-ST (Equipment Certified Professional – Service Technician) professional designation.

ARA Certified Sales and Marketing. Designed for employees responsible for customer interactions, digital marketing and more, employees well-suited for this program include sales staff, customer service representatives and office managers. Those who complete the program receive an ECP-SM (Equipment Certified Professional – Sales and Marketing) professional designation.

“These professional, portable certifications bring value to the industry by supporting career paths within the industry and increasing members’ ability to attract, train and retain talent as well as keep talent within the industry,” says Josh Nickell, ECP-SMM/MI, ARA vice president, equipment segment.

See who has earned ECP-SM and ECP-ST designations across ARA’s Region Two (which covers Delaware, District of Columbia, Maryland, New Jersey, Pennsylvania, Virginia and West Virginia):

Ron Burlingame, ECP-SM
Best Line Equipment
Towanda, Pa.

Marquice Lewis, ECP-SM
Best Line Equipment
Keyport, N.J.

Jayson Salcedo, ECP-SM
Best Line Equipment
Harrisburg, Pa.

Mic Gill, ECP-SM
Crownstone Equipment
Hanover, Pa.

Peter Baker, ECP-ST
Kelly Generator and Equipment
Owings, Md.

William Clay, ECP-ST
Kelly Generator and Equipment
Coal Center, Pa.

Trevor Demark, ECP-ST        
Kelly Generator and Equipment
Owings, Md.

Alex Mosher, ECP-ST
Kelly Generator and Equipment
Owings, Md.

Kyle Schuler, ECP-SM            
Kelly Generator and Equipment
Owings, Md.

Carol Frederick, ECP-SM
Sunbelt Rentals
Altoona, Pa.

[Active list as of September 2023]

ECP designations also are available for those who complete ARA’s additional equipment certification or certificate programs, including:

ARA Certified MEWP (Mobile Elevating Work Platform) Train the Trainer — graduates receive ECP-MT designation.

ARA Certified MEWP Operator — graduates receive ECP-MO designation.

ARA Professional Driver Education Program — graduates receive ECP-PD designation.

Learn more about ARA industry certification and education programs under the “Learn” tab at