Trending Content

Bring home leadership and workforce knowledge from The ARA Show 2024

By Steve Campbell

October 8, 2023

Sunday education at The ARA Show™ 2024 offers something for everyone in the equipment and event rental industry on Feb. 18. Professional speakers, industry experts and rental peers will lead sessions that are keys to success for rental businesses.

As the show draws nearer, read about sessions that will take place and watch videos from the speakers introducing what you’ll take away. Here are two of the sessions that will be taking place:

The FUNdamentals of Meaningful Leadership with Paul Long

Companies around the world are challenged right now in how to attract and retain great talent. As our workforce and markets evolve, one thing remains constant – an overwhelming human desire to feel fulfilled. This session will show how the concept of Fundamism can help rental leaders and teams maximize fulfillment, change perspective and achieve their goals.

Key Takeaways:

  • Learn about the human desire to feel fulfilled and how this can be achieved at work.
  • Discover how to use the concept of Fundamism to maximize fulfillment, change perspective, and achieve team goals.

Supporting the Invisible Needs of Your Workforce with Joe Gerstandt

For the past 15 years, Joe Gerstandt has been helping organizations of all shapes and sizes find new clarity around how to be more inclusive in order to get the most out of your work team. During this session, he will distill insights applicable toward leadership, behavior change, culture change, enlisting more allies in this work, and more effectively creating inclusive spaces and places.

Key Takeaways:

  • Be inspired to confront their own blind spots and their own level of commitment to this work.
  • Understand the connection between personal and organizational transformation.
  • Discover examples of what allyship looks like in practice.

Click here to learn more about all the education sessions that take place on Sunday, Feb. 18. These sessions are available to all attendees with full registration as well as registered exhibitors and independent manufacturer representatives (IMRs).

The ARA Show 2024 takes place at the Ernest N. Morial Convention Center in New Orleans. EventsU, a full day of education and networking for those in event rental, takes place on Feb. 17. The Sunday Education follows on Feb. 18 for those in both equipment and event rental. The three-day trade show then takes place from Feb. 19-21. Registration opens Oct. 17. Learn more about the show at