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Arena rebrands

By Brock Huffstutler

December 24, 2023

Arena, an international event solutions business headquartered in Oak Creek, Wis., has launched a new look that the company said is part of its continued journey to become a global leader in large-scale temporary infrastructure and integrated event solutions.

The company’s brand refresh, which includes a redesigned logo and website, was launched at its 19 locations across the Americas, Middle East, Asia, U.K. and Europe.

“This significant transformation reflects our evolution as a company and embodies our new vision, mission, and organizational values,” said Georgina Rawlings, group director of marketing at Arena Group. “Since our inception, Arena has been a leader in the supply of temporary environments. We’ve built a strong reputation for quality and innovation and have earned the trust of valued clients around the globe. However, we’re not content with simply resting on our laurels. We’re constantly striving to reach new heights and redefine what’s possible.”

Arena’s temporary architecture and infrastructure services have been utilized in well-known sporting and cultural events including F1, PGA Golf, The Ryder Cup, and Olympic and Commonwealth Games, the company said.

“Our new brand identity is more than just a visual change. It’s a tangible expression of our commitment to innovation, excellence and exceeding client expectations. We believe it better reflects the dynamic, forward-thinking company we are today,” Rawlings said.