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Today’s upcoming events

By Ashleigh Petersen

February 13, 2023

Daymond John

Today — Monday, Feb. 13 — will kick off with the Keynote Session. Plus, the day will include two can’t miss receptions.  

8 – 9:30 a.m. 
Keynote Session Presented by Daymond John 
Daymond John is the CEO and founder of FUBU, a global lifestyle brand, star of ABC’s “Shark Tank,” and an author of five best-selling books including his New York Times best-selling books, “The Power of Broke” (2016) and “Rise and Grind” (2018). The Keynote Session is sponsored by ARA Insurance. The trade show floor will open immediately after the Keynote Session. 

The Keynote Session will be held at the Orange County Convention Center in Exhibit Hall, Level 1, SA1 

Admission is included with full registration, the All-Access Pass and the Networking Package. ARA members with exhibits-only registration can purchase a keynote ticket for $30 ($50 for prospective members). Exhibitors and independent manufacturer representatives (IMR) are welcome. 

5 – 6:30 p.m. 
Welcome Reception 
The Welcome Reception (previously known as the Regional Receptions) — held at the Orange County Convention Center in Exhibit Hall, Level 1, SA1 — will be hosted jointly by each of ARA’s 10 regions. Throughout the reception, each region will have a designated “hang out” spot, but attendees are welcome to mingle throughout the event and meet others from across the U.S. and Canada. Plus, a leader from each region will be recognized for their contributions to the rental community. 

Tickets for ARA members are $40 per person. Prospective member tickets are $50 per person. Advance registration and ticket required. 

The Welcome Reception is sponsored by Airstar America; ANA; Anchor Industries; Barreto Manufacturing; Bluebird Turf Products; Diamond Products; Ditch Witch; Fame Rental; Lew Hudson Sales; Record360; Tireboots by Universal Canvas; and U.S. Jack Co. 

7 – 9 p.m. 
ARAPAC Reception 
Members of the American Rental Association’s (ARA) political action committee (ARAPAC) and their guests are invited to this exclusive event at Topgolf — located across the street from The ARA Show’s location at the Orange County Convention Center. The event will be filled with food and fun at this premier entertainment destination in Orlando, which features three floors with more than 100 climate-controlled hitting bays. 

Tickets are $100 per person and must be purchased by ARAPAC members. Shuttle service will be provided from select official show hotels. Money raised during the event will support ARAPAC, which advocates for the rental industry in Washington, D.C. Learn more about ARAPAC at