The ARA Show schedule of events

January 1, 2023

The location is the Orange County Convention Center North/South Building, Orlando, unless otherwise noted. Ticket prices are for American Rental Association (ARA) members. Click here to learn more about all the events during The ARA Show™.

Thursday, Feb. 9

11 a.m. – 5 p.m.
Exhibitor move-in

Friday, Feb. 10

8 a.m. – 5 p.m.
Exhibitor move-in

1 – 5 p.m.
Registration open

Saturday, Feb. 11

8 a.m. – 5 p.m.
Exhibitor move-in

7 a.m. – 5 p.m.
Registration open

7 a.m. – 8 p.m.
Badge Pick-Up Kiosk open
Hilton Orlando & Rosen Centre Hotel

7:30 a.m. – 4:30 p.m.
EventsU
A day of rental-specific education sessions and networking opportunities designed for those in the event rental industry. This is a separate program from The ARA Show with an additional registration fee. Tickets are $499 per person. EventsU is sponsored by Aztec Tents; B&R Innovations/Block And Roll; Choice Party Linens; Easy RFID Pro; Seitz, The Fresher Co.; and TopTec Event Tents.

9 a.m. – 5 p.m.
Future of Equipment Rental
This program, designed for those in the equipment rental industry, will provide attendees with networking opportunities and the opportunity to attend rental-specific education sessions covering equipment-related topics. This is a separate program from The ARA Show with an additional registration fee. Tickets are $499 per person. Future of Equipment Rental is sponsored by ANA; Fame Rental; Geoforce; Point of Rental Software; Quipli; Trackunit; and Western Global.

4:30 – 6:30 p.m.
EventsU Reception
Stroll to the rooftop terrace outside the convention center for a relaxing evening surrounded by a top-of-the-line event rental atmosphere. Tickets are $100 per person. The EventsU Reception is sponsored by Central Tent and Palmer Snyder Furniture.

Sunday, Feb. 12

8 a.m. – 5 p.m.
Exhibitor move-in

7 a.m. – 5 p.m.
Registration open

7 a.m. – 8 p.m.
Badge Pick-Up Kiosk open Hilton Orlando & Rosen Centre Hotel

8:30 a.m. – 4 p.m.
The ARA Show Education Sessions

11:30 a.m. – 1 p.m.
ARA Industry Awards Lunch
This lunch will be held between the morning and afternoon education sessions. Attendees have the opportunity to meet others in the industry. This event also will recognize ARA members for their contributions, including recognizing those earning the industry’s highest honor, induction into the Rental Hall of Fame. Tickets are $40 per person. The ARA Industry Awards Lunch is sponsored by Ditch Witch; Perkins Engines; and Trime US.

6 – 9 p.m.
ARA Young Professional Network (YPN) Reception
Ole Red
This event exclusively for YPN members — those between the ages of 18 and 40 — gives attendees the chance to watch the big game with the full country experience at Ole Red, Blake Shelton’s latest bar in the heart of Icon Park. Tickets are $100 per person. The YPN Reception is sponsored by Ditch Witch; Perkins Engines; Steelpoint/MMDi; and Toro.

Monday, Feb. 13

7 a.m. – 5:30 p.m.
Registration open

7 a.m. – 5 p.m.
Badge Pick-Up Kiosk open Hilton Orlando & Rosen Centre Hotel

8 – 9:30 a.m.
Keynote Session
Presented by Daymond John
Daymond John is the CEO and founder of FUBU, a global lifestyle brand, star of ABC’s “Shark Tank,” and an author of five best-selling books including his New York Times best-selling books, “The Power of Broke” (2016) and “Rise and Grind” (2018). Last year, John celebrated his 13th season on ABC TV’s critically acclaimed business reality show “Shark Tank.” The show has won five Emmy® awards in the U.S. and has millions of weekly viewers worldwide. As the CEO and founder of FUBU, John has made more than $6 billion in product sales worldwide. He also is an award-winning entrepreneur who has received hundreds of awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named #2 on LinkedIn’s Top 20 Voices. The Keynote Session is sponsored by ARA Insurance.

9:30 a.m. – 5 p.m.
Exhibit hall open

5 – 6:30 p.m.
Welcome Reception
This reception hosted by each of ARA’s 10 regions will bring together the equipment and event rental community. Throughout the reception, each region will have a designated “hang out” spot but attendees are welcome to mingle throughout the event and meet others from across the U.S. and Canada. Tickets are $40 per person. The Welcome Reception is sponsored by Airstar America; ANA; Anchor Industries; Barreto Manufacturing; Bluebird Turf Products; Diamond Products; Ditch Witch; Fame Rental; Lew Hudson Sales; Record360; Tireboots by Universal Canvas; and U.S. Jack Co.

7 – 9 p.m.
ARAPAC Reception
Topgolf
Members of ARA’s political action committee (ARAPAC) and their guests are invited to gather at Topgolf, across the street from the convention center for a night of food and fun at the driving range. Tickets are $100 per person and must be purchased by ARAPAC members.

Tuesday, Feb. 14

7:30 a.m. – 5:30 p.m.
Registration open

7:45 – 9 a.m.
Women in Rental Breakfast
This breakfast is open to all attendees and exhibitors. During the event, keynote speaker Connie Podesta will lead this engaging opportunity to network and learn from leading women in the rental industry. Podesta is known worldwide for her innovative and out-of-the box creativity and incredible stage presence. Tickets are $40 per person. This breakfast is sponsored by Alert Rental Software; Barreto Manufacturing; Ditch Witch; Fame Rental; John Deere; and Toro.

9 a.m. – 5 p.m.
Exhibit hall open

3:30 – 4:30 p.m.
Show Floor Reception
Meet with exhibitors and network with fellow attendees as you enjoy complimentary beer, wine and soft drinks at bars located throughout the show.

5 – 6:30 p.m.
ARA Foundation Charity Auction and Reception
Click here for full details. The auction and reception are sponsored by Mi-T-M Corp.

7:30 – 10:30 p.m.
ARA’s Tuesday Night Event at Universal Studios Orlando
Universal Studios
Get ready for one of the biggest parties ARA has ever thrown, because the association has reserved special areas of Universal’s Islands of Adventure theme park just for you. Featuring themed lands and cutting-edge rides, Islands of Adventure promises excitement around every bend. It’s a universe of action and excitement — and it’s all yours. Food will be available throughout the park, and two drink tickets are included with your ticket. Tickets are $100 per person. Advance registration and ticket required. Shuttle service from official show hotels will be provided. This event is sponsored by Green Manufacturing, John Deere, Kubota Tractor Corp. and Wacker Neuson America Corp.