Content Tagged: "Store profile"

Joe Walker's family event rental business, Your Event Party Rental in Plymouth, Mich., does more than create spectacular events for his clients. It also serves as a training ground for developing the leadership skills of the young people he employs. See how. 

When you are the sole event rental business in a metropolitan area covering five counties across three states with approximately 150,000 people, you might say you have the market cornered on the services you provide.

Rather than making rental simple, the team at Colorado Party Rentals, Denver, believes in pushing the envelope, checking in with and listening to clients and asking, ‘What are we missing?’ 

When Marlene Woodard, president, A Planned Affair Event Rentals, Redding, Calif., learned about the American Rental Association (ARA), she quickly discovered the association’s resources could be veritable lifesavers.

The love of rental runs deep in the Jones family of Burton, Mich. When they saw their family equipment rental business falter after their father, Chester, sold it in the early 1980s, brothers Bruce and Larry joined him not only in resuming ownership but also in bringing the business back. That was 1984, and the business, Allied Rent-All/Allied Equipment Rental, has been thriving ever since.

For G. Richard Young Jr., owner, Element in New Orleans, growth has meant taking three distinct actions: diversifying and investing in both middle management and technology. It is a strategy he says is now more important than ever.

The coronavirus (COVID-19) pandemic gave a painful gut-punch to every event rental business. Those that survived saw new growth opportunities emerge. That is particularly true for Indianapolis-based Indiana Wedding Decorators and Ace Party Rental.

If there is a rental equivalent to the hit 1980s sitcom “Cheers,” it just might be Reddy Rents in Yuma, Ariz. Since 1959, it has been the place where the owners know everyone’s name when they walk in the door and treat everyone like family — still undertaking some transactions with a handshake.

Nor-Cal Equipment Rentals, the Sacramento, Calif., rental company owned by Tom Butts, has developed fans on several fronts.   

Running a business in Nigeria can be challenging, so he decided to leave after a few years and return to the U.S. An American citizen, Khoury landed in New York City. Read more about his interesting story here.  

Today, Expo Events in Fresno, Calif., covers all areas of the event rental space. There is the large event rental division, the trade show division, the audio-visual division and the creative division that can design and build custom furniture and props. No matter your event rental need, Expo Events can take care of it.

All through college, Jim Duke worked as a plumber, so he didn’t have much experience in rental when he joined his father’s operation, Target Rental, with headquarters in Durango, Colo., in 1998. He learned, adapted and, now as president, has overseen the operation’s tremendous growth — earning it the recognition of being a Rental Management Market Mover in the June/July 2023 issue of the magazine.  

Rugby and rental. At first you might not think there is any common denominator between the two. But then you probably haven’t met Mike Landry, owner, Area Rental & Sales Co., in New Berlin and Delafield, Wis.

Loot Rentals, with locations in Austin and Fort Worth, Texas, is a place where the feelings created by the rentals are just as important as the actual items. It is boutique rentals at its best. See how sisters-in-law and co-owners Rhoda Brimberry and Anna Crelia are creating “good vibes” for their clients.

Black Oak Equipment Rental is a South Carolina equipment rental operation that has continued to grow.