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Brian Richardson, your ARA regional director, on the state of the industry

I recently traveled to the American Rental Association’s (ARA) headquarters in Moline, Ill., to take part in the ARA Executive Committee meeting. As a member of the association’s Event Rental Advocacy Workgroup, I was able to weigh in on conversations concerning the state of event rentals and I was happy to be able to tell the committee — based on what I am seeing out there in my rental segment — that events are back.

Robert Copley, CERP, your regional director, spotlights cybertheft awareness, networking

Hello, American Rental Association (ARA) Region Five members. Amid all our normal day-to-day activities, we always need to be mindful of forces that want to disrupt our businesses. I am talking about cyber hackers. This is a real threat, whether you are a small or large operation. Learn in this issue how to take the appropriate precautions. On a more positive note, the state chapters in our region have been busy offering great member events.

Andrew Heesacker, your regional director, talks about strengthening your operation

Hello, American Rental Association (ARA) Region Seven members. We have had a very busy summer. I hope you can say the same. I love a busy rental operation — all the interaction between our staff and customers. That is so satisfying. One interaction I would love to stop is that of thieves trying to disrupt our businesses. Burglary is huge. So is cybertheft. Our operation has dealt with both.

Alberto Pianelli, your regional director, talks about strengthening your operation

Hello, American Rental Association (ARA) Region Nine members. Between the massive rains, mudslides and then extreme heat, it has been a challenging time. Cyberattacks are also a concern. Discover ways to protect yourself, find educational resources to take advantage of, learn who in our region deserves extra congratulations and see how you can benefit from connecting with your rental peers.

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