Content Tagged: "business insights"

Watch as Robert LeVar, American Rental, Morton, Ill., talks about his rental career.

Transitioning from landscaping to crane rental

Listen as Mary Crosslin, President/COO, Alert Rental Software, discusses how she and her business partner, Kara Longmire, became the third owners of A

Watch as Mary Crosslin, Alert Rental Software, Colorado Springs, Colo., talks about buying a rental software company, the importance of rental software to the industry and more.

Watch as Krista Benson, ECP-ST, New Paltz Equipment, New Paltz, N.Y., talks about the importance of dealer relationships and customer service to her o

Listen as Krista Benson, ECP-ST, New Paltz Equipment, New Paltz, N.Y., discusses her unique challenges as a one-woman operation and how she got involved in rental. You can read more about her here.

Krista Benson, ECP-ST, is a one-woman business and she doesn’t sweat the small stuff. Read about her story here.

Listen to this ARA Business Insights Podcast to hear how how Jeff Crotto, CERP, president, All About Events, Jacksonville, Fla., created his business, what he's learned along the way and his thoughts on the future of the industry.

Watch as Jeff Crotto, CERP, president, All About Events, Jacksonville, Fla., talks about starting his company more than 11 years ago and what he sees as success during his presidential year. 

Stacy Irons, National Trench Safety, Houston, Texas, is a sales expert hailing from Iowa. She talks about her experience as a woman in rental, how to build a sales force and what the future of rental looks like.

Stacy Irons, National Trench Safety, Houston, Texas, talks about her roots in Iowa, how she grew in her career and her experience as a woman in rental.

Listen as Sarah Wilper discusses her time in the rental industry, starting in her family business, leaving to work for a national organization and now returning. 

Watch as Ed Craddock, True Value Rental of Bay City, Bay City, Mich., talks about how he keeps an even temperament in business, his strategy to making the most of The ARA Show™ and his predictions on the future of equipment rental. You can listen to more of his story here.

Listen as Ed Craddock, True Value Rental of Bay City, Bay City, Mich., talks about how his step-father influenced his career in rental, his thoughts on the future of rental and how he formed the Equipment Rental Group on Facebook. You can watch more of his story here.

Watch as Robin Denny, CERP, Seattle-based regional director of sales with BBJ LaTavola Specialty Linens, discusses her entry into the event rental industry, what she admires about the business and how those in the event sector are meeting today’s talent acquisition challenges.

Watch Sarah Wilper, CERP, Taylor Rental Center, Manchester, Conn., who serves as American Rental Association (ARA) Region One director, talk about her fifth-generation family business. 

Brian Spilak, chief operating officer at Cooper Equipment Rentals, Mississauga, Ontario, Canada, talks about his rental history and how Cooper continues to grow.

When Doug Dougherty joined forces with Darryl Cooper in 2010, Cooper Equipment Rentals, headquartered in Mississauga, Ontario, Canada, had two locations and 20 employees.

Chris Dahmer, ECP-SM, Arvada Rent-Alls, Arvada, Colo., began his career in rental as a driver. 

Kimberly Taylor's natural curiosity has helped her career flourish at a company with a unique and massive inventory. 

Kimberly Taylor, CERP, TCS Event Rentals, Burlington, N.C., is not stranger to hard work or proving herself. In her interview for ARA's Business Insig

Harrison Abbott was a chemistry major in college and now runs a successful rental business with multiple branches in Alabama. How'd he end up in rental? Listen and find out. 

Listen as Chris Dahmer, ECP-SM, Arvada Rent-Alls, talks about how he began his career in rental, tough business decisions during the pandemic and how

Listen as Jennifer Rodriguez, Marianne's Rentals for Special Events, Oklahoma City, talks about working with her mother, adopting technology into thei