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Shaping the future of rental in New Orleans

By Steve Campbell

June 9, 2023

New Orleans Ernest N. Morial Convention Center

World-class food and music, more than 300 years of history and culture, vibrant nightlife, and the world’s largest convention and trade show for the equipment and event rental industry, will all be found when The ARA Show™ 2024 returns to the Ernest N. Morial Convention Center in New Orleans from Feb. 17-21.

EventsU — a full day of education and networking for those in event rental — will kick off the show on Feb. 17. This reimagined event debuted in 2023 and will once again be held right before the show starts in 2024. A day of rental-specific education — for both equipment and event rental — will follow on Feb. 18. The trade show will then take place from Feb. 19-21. Networking events will be on the schedule throughout the show.

Many show details, which include education sessions, networking events and locations, and registration information, are still being finalized. These details and further show information will be released throughout the summer and fall leading up to registration opening.

The show’s website,, will update attendees and exhibitors with these details. The website will be the central hub for all of this information along with hotel booking, registration information, booth details for exhibitors and much more. Updates also can be found on The ARA Show’s social media channels, including:

Hotel rooms are currently available to book through onPeak, the official housing partner of the American Rental Association (ARA). onPeak offers the best rates and flexibility to make changes, plus the ability to book now, pay later. Book your hotel now at

Continue to watch for further details on The ARA Show 2024. They can be found in issues of Rental Management magazine; on the show’s social media channels; the show’s website,; and in Rental Pulse, the  weekly e-newsletter from Rental Management.