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Shape your rental knowledge in New Orleans

By Steve Campbell

October 4, 2023

The ARA Show™ 2024 returns to the Ernest N. Morial Convention Center in New Orleans from Feb. 18-21. Prior to the three-day trade show, which kicks off Feb. 19, there will be a full day of 16 rental-specific education sessions on Sunday, Feb. 18.

Education sessions will feature a mixture of professional speakers, rental industry experts and rental peers. As in previous years, these 16 sessions will be split into four different tracks to suit the needs of each attendee. These four tracks are:

  • Learn & Lead
  • Connect & Collaborate
  • Empower & Engage
  • Plan & Strategize

Education sessions are included for attendees with Full Registration and The ARA Show Networking Package. Full Registration is $249 for American Rental Association (ARA) rental store members and $749 for prospective rental store members through Oct. 31. The ARA Show Networking Package is $485 through Oct. 31 and is available for ARA members only.

Learn & Lead
These sessions will develop knowledge and skills to build effective leadership.

  • The FUNdamentals of Meaningful Leadership
  • Leading with Intention and Emotional Leadership
  • Made for Leaders: Moving in a Direction of Mutual Respect
  • Story-Driven Leadership

Connect & Collaborate
These sessions will provide useful tips for connecting and getting the most out of your teams.

  • Generational Issues: Stop Acting Your Age!
  • Empowering No Fail Trust and Psychological Safety
  • Stories, Not Statistics: Where Authenticity & High Performance Teams Converge
  • The Secrets of Social Media Success

Empower & Engage
These sessions will help you discover your unique talents to help you better engage audiences.

  • Smart Strategies to Keep Your Top Talent from Becoming Someone Else’s
  • The Power of Using “Yes, And!” Innovation to Stay Competitive in the Rental Industry
  • Supporting the Invisible Needs of Your Workforce
  • Hunting Discomfort: How to Be Resilient and Built for Breakthrough Growth

Plan & Strategize
These sessions will provide tools and techniques to drive growth.

  • Recognizing Fake IDs
  • Consumer Behavior in a World of Memes, GIFs, and Trends
  • Believe in Safety
  • Financial Decision Making

Find specific details about these sessions and speakers under the “Education” tab at Registration for The ARA Show opens Oct. 17. To find full show details, visit, and watch for additional news and updates on The ARA Show’s social media channels including Facebook; LinkedIn; X, formerly known as Twitter; and Instagram.

EventsU returns to The ARA Show in 2024

Event rental professionals will once again have the opportunity to kick-start their experience at The ARA Show™ with EventsU in 2024. This reimagined event debuted at the 2023 show and will return on Saturday, Feb. 17, at the Ernest N. Morial Convention Center in New Orleans.

EventsU is a full-day experience of event rental-specific education and networking for those in all areas of event rental. The day’s education features 12 sessions split between four time slots. In addition to these 12 sessions the day will begin with a keynote breakfast, which will feature the session “Energize, Engage, and Build Rock Star Event Rental Teams” with speaker Marvelless Mark.

Education sessions will include topics ranging from employees and profitability to safety and tenting. There will also be sessions around table-top design and linens.

In addition to the keynote breakfast, there will be opportunities to connect with other attendees and network during lunch and the EventsU Reception that caps off the day. The reception, which has an additional registration fee, will take place a short walk from the convention center at Generations Hall. It will feature a hosted bar, food stations and entertainment.

Registration for EventsU is $469 through Oct. 31, and attendees must be ARA members and registered for The ARA Show. A ticket to the EventsU Reception is $75 through Oct. 31. A limited number of spots are available for EventsU, so register early to secure your place. Registration for EventsU and The ARA Show opens Oct. 17 at

Registration details and pricing for The ARA Show 2024

Registration opens Oct. 17 for The ARA Show™ 2024 in New Orleans. The show offers different registration types for attendees to access everything the show has to offer. Prices below are incentive pricing, which is good through Oct. 31. Register at

Full Registration: Includes education sessions on Feb. 18, the Keynote Session on Feb. 19 and all three days of the trade show from Feb. 19-21.

  • ARA Rental Store Member: $249
  • Prospective Rental Store Member: $749

The ARA Show Networking Package: Includes everything in Full Registration plus tickets to the ARA Industry Awards Lunch, Regional Receptions, Women in Rental Breakfast, ARA’s Tuesday Night Event, and the ARA Foundation Charity Auction and Reception. A limited number of these are available for ARA members only.

  • ARA Rental Store Member: $485

Exhibits Only Registration: Only includes access to all three days of the trade show from Feb. 19-21.

  • ARA Rental Store Member: $199
  • Prospective Rental Store Member: $699

EventsU Registration: This is a separate registration for EventsU on Saturday, Feb. 17. It includes a full day of event rental-specific education plus networking during the day. The optional evening reception requires an additional ticket. Attendees must be ARA members and registered for The ARA Show.

  • EventsU: $469
  • Evening Reception: $75

Networking Events:

  • ARA Industry Awards Lunch – ARA Member: $30
  • ARA Industry Awards Lunch – Prospective Member: $40
  • ARA Young Professionals Network Reception – ARA Members Only: $75
  • Regional Receptions (Regions 1-9) – ARA Member: $30
  • Regional Receptions (Regions 1-9) – Prospective Member: $40
  • Women in Rental Breakfast – ARA Member: $30
  • Women in Rental Breakfast – Prospective Member: $40
  • ARA’s Tuesday Night Event – ARA Members Only: $150
  • ARAPAC Reception – ARAPAC Members Only: $100