Trending Content

Running your business more successfully

By Wayne Walley

February 1, 2023

The ARA Show education sessionMore often than not, equipment and event rental business owners and managers get caught up working more in their businesses than on the businesses. That’s why the American Rental Association (ARA) offers those attending The ARA Show™ 2023 in Orlando the chance to attend a full day of education sessions designed for industry professionals at any level to gain knowledge and tips.

On Sunday, Feb. 12, starting at 8 a.m., ARA will offer 16 unique learning opportunities on a wide variety of business and operational topics in sessions presented by experts and industry peers. The day of education is sponsored by Ditch Witch.

The lineup has sessions scheduled for 8:30 to 9:45 a.m., 10 to 11:15 a.m., 1:15 to 2:30 p.m. and 2:45 to 4 p.m., grouped into four tracks — “Learn and Lead,” “Connect and Collaborate,” “Empower and Engage” and “Plan and Strategize.”

“Learn and Lead” includes Who Says Leadership and Laughter Can’t Mix?! presented by Tim Gard at 8:30 a.m.; Leading in a Lean Environment presented by Mark Graban at 10 a.m.; What You Need to Learn from Chick-fil-A’s Remarkable Leadership Tactics presented by Arthur Greeno at 1:15 p.m.; and TOPGUN Success and Fighter Pilot Precision for Leaders presented by Ed Rush at 2:45 p.m.

“Connect and Collaborate” features Connect to the Workplace and Life Through F.U.N. presented by Paul Long at 8:30 a.m.; Unconscious Bias Panel: Developing an Inclusive Workplace Culture at 10 a.m.; Drop Stress and Increase Collaboration with the “Focus Secret” presented by Will Bowen at 1:15 p.m.; and Above the Line: Rising Up in the Challenges of Today’s Workplace presented by Natalie Johnson at 2:45 p.m.

“Empower and Engage” has Be the One: How Great Leaders Bring Out the Best in Others presented by Ted Ma at 8:30 a.m.; Workforce Wellbeing: Managing Emotional Wellness to Enhance Self, Team and Organizational Resilience presented by Dr. Nicole Lipkin at 10 a.m.; How to Create Happy, Motivated and Engaged Employees presented by Lisa Walden at 1:15 p.m.; and How to Recruit and Retain Gen Z and Millennials presented by Phil Gwoke at 2:45 p.m.

“Plan and Strategize” includes Assuring the Successful Continuation of Your Business presented by Leon and Terrance Resnick at 8:30 a.m.; How to Successfully Navigate Mergers and Acquisitions presented by James Waite at 10 a.m.; Preparing to Sell Your Business presented by Roman Basi at 1:15 p.m.; and Succession Planning Panel: Real Rental Stories at 2:45 p.m.

For more detailed information about each session, visit