Trending Content

Rental Software Series: Renterra

By Steve Campbell

June 4, 2024

The exact number of companies that offer equipment and event rental-specific software changes as companies enter and exit the market, but today there are more than 40 companies to choose from.

To help readers navigate through the variety of options when it comes to equipment and event rental-specific software, Rental Management is producing this Rental Software Series, which will provide profiles of software suppliers on a regular basis. This month, we profile Renterra, Chicago.

Company name: Renterra

Company location: Chicago

Year the company was founded: 2022

Founders: Andy Feis and Nick Hibberd

Current software products available: Rental Management Software, Renterra Integrated Online Storefront

Target customers: Independent equipment rental companies that are looking to streamline and modernize their operations.

What makes your product “rental-specific”?: “Renterra is a modern software platform that was purpose-built for the equipment rental industry. Developed with the guidance of 25 industry-expert advisors with more than 500 combined years of experience (primarily owners/operators at equipment rental companies), Renterra was specifically designed to modernize the workflows of the heavy equipment rental industry, from inventory management all the way through contracting, maintenance, invoicing and more,” says Andy Feis, co-founder and CEO, Renterra.

What do you believe are three key reasons an equipment or event rental company should be using rental-specific software?: “Software like Renterra can help you grow by enabling you to bring in more business and improve utilization, increase profitability by improving the management of costly processes like collections and maintenance, and simplify manual processes to save your team time, freeing them up to focus on higher value activities,” Feis says.

How does your product make a rental company more efficient?: “Renterra streamlines the rental process by automating key tasks such as inventory management, bookings and payment processing, which enables you to save time and reduce errors. It offers the convenience of sending quotes and contracts for e-signatures via text or email with just one click, streamlining the agreement process and accelerating deal closures. Furthermore, Renterra’s fully functional mobile app allows operators to run their business on the go. As an example, our mobile app facilitates the collection of damage inspection photos at check-in and check-out, enhancing accountability and protecting both you and your customers,” Feis says.

What is the estimated training time needed for a new rental company employee to effectively learn how to use your software?: “One of the key reasons Renterra has such an emphasis on ease-of-use is to ensure any new customer can get up and running on our software in just a few hours. We know your team’s time is valuable, so keeping it simple and easy to learn is a priority for Renterra. While customers almost always successfully effectively learn the platform in a matter of hours, we provide unlimited training free of charge,” Feis says.

What percentage of your customers are equipment rental companies?: 100 percent, according to Feis.

Why should a rental company choose your software?: “Renterra is a great choice for rental companies because our software is designed with exceptional ease-of-use at its core, ensuring that every feature is accessible and straightforward. We leverage the latest in modern technology to make the rental process smoother and more efficient. Moreover, Renterra stands out for its commitment to forming true partnerships with our clients, backed by exceptional customer support dedicated to understanding and meeting your unique business needs, ensuring that you not only have the best tools at your disposal but also the right support to maximize their benefits,” Feis says.

View the Rental Management Software Series library

Rental Management will profile a rental software company in each issue. This profile will include basic information about the company, a written article and a video. Click here to view the entire Software Series library of articles and videos as they are published. The videos are also available on Rental Management‘s YouTube channel, which you can find by clicking here.

ARA Rental Software Reviews available to ARA members

The American Rental Association (ARA) has created ARA Rental Software Reviews, an online tool available exclusively to ARA members via

Members can access the tool by clicking here.

The tool is generated from an ongoing survey of ARA members, which asked members to rate their current rental software system as well as the importance of common rental-specific software features.

The tool includes survey results detailing features ARA members are using, features ranked by importance, market share according to reviews, software comparisons, software reviews and software feature comparisons.

Reports also can be filtered by industry segment and by the size of rental company.

Post Tags