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Prepping for Orlando

by Wayne Walley

Trade show floorThose in the equipment and event rental industry will have the opportunity to celebrate the industry together in person for the first time in 16 months at The ARA Show™ 2023 scheduled for Feb. 11-15 in Orlando.

The world’s largest equipment and event rental industry-specific convention and trade show will offer the opportunity to learn, make exclusive deals for equipment and services and network with peers at one of Florida’s favorite destination cities.

The schedule kicks off with two education programs on Saturday, Feb. 11 — Future of Equipment Rental with sessions targeted to those who rent construction equipment and EventsU (formerly Events & Tents) with speakers and topics of interest to those who work in the event segment.

In addition, the American Rental Association (ARA) will offer a full day of education on Sunday, Feb. 12, with sessions divided into four tracks, including:

  • Learn and Lead
  • Connect and Collaborate
  • Empower and Engage
  • Plan and Strategize

Sunday also includes the annual ARA Industry Awards Lunch scheduled for 11:30 a.m. to 1 p.m., highlighted by the Rental Hall of Fame induction ceremony for Doron Broadfoot, The Rent-It Store, Saskatoon, Saskatchewan, Canada, and James “Jim” Ziegler, Rental City, Boulder, Colo.

On Monday, the day starts at 8 a.m. with the Keynote Session presented by Daymond John, CEO and founder of FUBU, a global lifestyle brand, and award-winning entrepreneur who appears on ABC-TV’s “Shark Tank.”

Immediately following the Keynote Session at 9:30 a.m., the three-day trade show at the Orange County Convention Center North/South Building begins, providing the chance for attendees to meet with more than 650 exhibitors and find hundreds of Show-Only Specials that could include pricing discounts, free shipping or other incentives. The trade show floor will close on Monday at 5 p.m. and be open from 9 a.m. to 5 p.m. on Tuesday, Feb. 14, and 9 a.m. to 1 p.m. on Wednesday, Feb. 15.

The ARA Show also offers a variety of networking events such as the Welcome Reception on Monday from 5 to 6:30 p.m. and the Show Floor Reception on Tuesday from 3:30 to 4:30 p.m. Other notable chances to mingle with peers include the ARA Young Professional Network (YPN) Reception on Sunday from 6 to 9 p.m. at Ole Red at Icon Park, the ARAPAC Reception at Topgolf on Monday from 7 to 9 p.m., the Women in Rental Breakfast on Tuesday morning from 7:45 to 9 a.m., the ARA Foundation Charity Auction and Reception on Tuesday evening from 5 to 6:30 p.m., and ARA’s Tuesday Night Event at Universal Studios from 7:30 to 10:30 p.m.

For a full show schedule, including a list of all the networking events, click here. If you have not done so already, now is the time to register, finalize travel plans and book hotel rooms. Those planning to attend are encouraged to book their hotel rooms through onPeak to receive the best rate, the ability to book now and pay later, have flexible booking options and receive hotel rewards. For complete hotel information and show details, visit ARAshow.org.


Register now and save

There is still time to save on registration for The ARA Show™ 2023. Advance pricing is available now but prices will increase starting Feb. 10. Attendees can register at ARAshow.org.

Full Registration. This includes education on Feb. 12, the Feb. 13 Keynote Session and the trade show from Feb. 13-15. Other show events can be purchased for an additional charge. The following advance pricing is available until Feb. 9. Ticket prices will increase on Feb. 10.

  • ARA Rental Store Member — $299
  • Prospective Rental Store Member — $799

Exhibits Only Registration. This includes entrance into the trade show from Feb. 13-15. Other show events can be purchased for an additional charge. The following advance pricing is available until Feb. 9. Ticket prices will increase on Feb. 10.

  • ARA Rental Store Member — $249
  • Prospective Rental Store Member — $749

Networking event tickets. All events listed below require tickets and advance registration.

The following advance pricing is available from now through Feb. 15.

ARA Industry Awards Lunch — Member $40, Prospective Member $50
ARA Young Professional Network (YPN) Reception — Member Only $100
Welcome Reception — Member $40, Prospective Member $50
Women in Rental Breakfast — Member $40, Prospective Member $50
ARA’s Tuesday Night Event — Member $100, Prospective Member $150
ARAPAC Reception — Member Only $100