People on the move: Hy-Brid Lifts by Custom Equipment; Thunder Creek Equipment

Hy-Brid Lifts by Custom Equipment, Richfield, Wis.: David Price has been named director of sales. He will cover the southeast U.S. Price brings 12 years of industry experience to his new role, largely derived from his time in the rental equipment industry with United Rentals, BlueLine Rentals and EquipmentShare.

Thunder Creek Equipment, Pella, Iowa: John Henrichs has been named territory sales manager (TSM) for the south Texas and southern Louisiana markets. Henrichs will work to forge relationships with contractors, equipment dealers, fuel distribution businesses, disaster response agencies and other organizations.