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Pantone announces its Color of the Year for 2024

By Brock Huffstutler

December 10, 2023

Pantone, a provider of professional color language standards and digital solutions for the design community, has announced PANTONE 13-1023 Peach Fuzz as its Pantone Color of the Year selection for 2024.

The company described the color as a velvety gentle peach whose all-embracing spirit enriches mind, body and soul.

“A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

The announcement of PANTONE 13-1023 Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year program. The program was first introduced by the Pantone Color Institute in 1999 with that year’s Pantone Color of the Year, PANTONE 15-4020 Cerulean Blue. The company said its Color of the Year program has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of color.

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important — that being the comfort of being close to those we love,” said Laurie Pressman, vice president of the Pantone Color Institute. “The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul. In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”