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New York members receive supercharging digital marketing advice

By Brock Huffstutler

February 7, 2023

ARA of New YorkBetween December and January, the ARA of New York treated members to two installments of a presentation that imparted expert advice on supercharging your business’s online marketing strategy.

The sessions were delivered via Zoom by David McBee, a frequent speaker at American Rental Association (ARA) events, consultant to dozens of ARA members, author, trainer and professional speaker. McBee’s presentations were designed to convert complex digital marketing strategies into information that anyone can understand.

Josh Eliseuson of Jubilant Digital Marketing also was present during the discussion to provide insights gained from his 20 years of experience in managing paid search campaigns.

During the first session on Dec. 14 and its follow-up on Jan. 11, McBee led the discussion covering the following techniques:

  • Website Architecture
  • Search Engine Optimization
  • Search Engine Marketing (Google AdWords)
  • Social Media and Targeted Advertising
  • Google Business Profiles and Online Reviews

“We felt the timing was perfect to offer these sessions [at the beginning of the new year] to put some of these ideas into place now so you’re ready to kick off the spring on the right foot,” says Dave Mansbart, training/product specialist, United Rentals (formerly ABLE Equipment Rental), Deer Park, N.Y., and ARA of New York president.

Joe Verdi, general manager, A-Verdi, Savannah, N.Y., says the webinars offered “great content and ideals for a veteran web marketing owner or someone trying to get started.”

Those who missed sessions No. 1 and No. 2 can view recordings below. Watch your emails for the day/time of a third installment planned for the spring.

Click here to view session No. 1 from Dec. 14 or watch the video below:

Click here to view session No. 2 from Jan. 11 or watch the video below: