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National Structures and Life is Beautiful extend partnership

By Brock Huffstutler

October 8, 2023

National Structures, San Antonio, Texas, a temporary structure, tenting, flooring, HVAC, power generation and mobile kitchen deployment firm, and Life is Beautiful, a three-day music and arts festival in Las Vegas, have extended their partnership to 2025. The announcement was made in September as the festival celebrated its 10-year anniversary.

On Sept. 22-24, 2023, more than 100,000 people attended the downtown Las Vegas music festival which spanned 18 city blocks. National Structures built approximately 150 individual structures totaling more than 75,000 sq. ft. of structure and tent coverage. The three-day event featured more than 80 artists, entertainers and special guest experiences.

“We are truly honored to partner with elite music festivals, like Life is Beautiful, to help extend their footprint and impact,” said Jessica Ray, national business development manager, National Structures. “Since 2022 we’ve been working diligently with the festival to deliver top-quality tenting and flooring for its guests, and we look forward to continuing our partnership for many years to come as we work together to truly elevate the guest experience.”

The Life is Beautiful organization said it brings more than $400 million of economic impact and cultural capital to the downtown Las Vegas community.

National Structures said that by providing 6m to 20m structures, in addition to thousands of square feet of High Peak festival tenting for thousands of festivalgoers, it works to align with Life is Beautiful’s goal to generate an ambiance of connection, joy and creativity centered around the most diverse entertainment.