Trending Content

Nathan Manning, ARA of Oregon president, presents a timely new ARA benefit

By Nathan Manning

July 7, 2023

Nathan Manning

Nathan Manning

Hello, American Rental Association (ARA) Region Eight members. I’m Nathan Manning, manager of Portland Rent All, Portland, Ore., and the president of the ARA of Oregon. It’s a hectic time of year, and our phones can ring off the hook with customers looking to book rentals. While this is good, please remember that a bad phone interaction can make or break a rental. This is the time to ensure your staff is in top shape with their telephone skills.

Fortunately, ARA has introduced a new benefit that can help your business shine when it comes to phone interactions. I encourage you to utilize Listenforce, an ARA partner that trains and coaches your team in developing the core skill sets of connecting, listening, acknowledging, recommending and closing the rental.

By using advanced artificial intelligence software, Listenforce can evaluate calls, provide detailed indicators of performance and coach your team to meet their goals. ARA members who use this program receive:

  • Secret shopper calls (up to five per location).
  • Call samples and coachable calls reports.
  • Skills analysis and training.
  • Educational and reference materials that are housed on ARA’s RentalU educational platform for easy member access.

All ARA members are eligible for a free call analysis. After the initial consultation, members may receive the in-depth sales training at a 20 percent discount.

Check it out by clicking here. And for more in-depth information, you can attend a free ARA Lunch and Learn webinar on the service on Tuesday, July 11.

I also want to give a shout-out to Andrew Norton of Stanwood-Camano Tool & Equipment Rental, Stanwood, Wash. Andrew received an ARA Foundation Undergraduate Scholarship worth $1,000 and an ARA of Washington Scholarship worth $1,000 for a total of $2,000 for the 2023-2024 school year. This money will help him pursue a rental-related career. Way to go, Andrew!

Best wishes for a safe and profitable remainder of our summer.

Nathan Manning, ARA of Oregon president
Portland Rent All
Portland, Ore.