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Jon Taffer to headline The ARA Show 2024 Keynote Session

By Steve Campbell

July 30, 2023

Jon Taffer

The ARA Show™ heads to New Orleans from Feb. 18-21, 2024, at the Ernest N. Morial Convention Center. The Keynote Session, which is sponsored by ARA Insurance, will take place Monday, Feb. 19, and be headlined by Jon Taffer, the creator, host and executive producer of the hit TV series “Bar Rescue” on Paramount Network.

In addition to his role in the show, Taffer is also an entertainer, entrepreneur, strategic advisor, thought leader, best-selling author and business consultant. He has consulted for well-known brands, including the NFL Network, Ritz-Carlton Hotels, Buffalo Wild Wings and Anheuser-Busch.

“Bar Rescue” spotlights Taffer as he saves failing bars from looming closure. He leverages his four decades of unprecedented restaurant and hospitality industry experience and trademarked “Reaction Management” strategy to offer advisement on everything from menu design to cost management. His powerful presentations rescue businesses from themselves to propel them towards success.

After many years of restaurant industry experience and lessons learned, he created Taffer’s Tavern, an innovative, casual dining restaurant franchise concept that provides a solution for many of the woes that plague the restaurant industry. The Tavern is based on a high-volume, small footprint kitchen format that uses the latest technologies to produce elevated tavern foods and outstanding beverage offerings without the need for a traditional commercial kitchen. The franchise has current locations in Atlanta, Boston, and Washington, D.C.

He also runs Taffer Dynamics, his business operations firm which offers dynamic models for a range of well-known establishments and brands, including the NFL, InBev, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Wolfgang Puck Express. In addition, Taffer helped to create and chaired the Nightclub & Bar Show.

His latest creation is Taffer’s Browned Butter Bourbon, a decadent new-to-world premium flavored American bourbon. Taffer’s Browned Butter Bourbon is a rich, bold bourbon whiskey with notes of vanilla and toffee to escalate your favorite cocktail or dish. After creating thousands of cocktail recipes throughout his 200-plus episodes of “Bar Rescue” and many years of experience consulting and creating food and beverage businesses, Taffer knows a standout spirit when he tastes one.

In Taffer’s latest book “The Power of Conflict: Speak Your Mind and Get the Results You Want,” he reveals the transformational power of conflict, sharing his toolkit for arguing smarter — at home, at work and in life. He also wrote “Don’t Bullsh*t Yourself,” a no-nonsense guide that helps people understand and overcome the excuses holding them back from success. It became a New York Times, Los Angeles Times and Wall Street Journal best-seller in its first week of release. His first book, “Raise the Bar,” an Action-Based Method for Maximum Customer Reactions, also hit The Wall Street Journal best-seller list.

As an entrepreneur and business expert, Taffer has been featured in leading publications such as Forbes Magazine, Entrepreneur, Rolling Stone and The New York Times. He has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live to Good Morning America. In addition, Taffer is a regular guest on Fox Business Network, MSNBC and CNBC.

Registration for The ARA Show opens Oct. 17. For additional show details, visit