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Jon Taffer, hospitality expert and star of “Bar Rescue,” to headline Keynote Session

By Steve Campbell

October 29, 2023

Jon TafferThe ARA Show™ 2024 returns to New Orleans from Feb. 18-21. To kick off the three-day trade show, Jon Taffer — a renowned hospitality expert and star of the hit TV show “Bar Rescue,” an authority in turning struggling businesses into thriving successes — will headline the Keynote Session, which is sponsored by ARA Insurance, on Monday, Feb. 19. With his extensive knowledge in the hospitality industry and exceptional business acumen, Taffer is set to deliver an inspiring and enlightening keynote that promises to leave a lasting impact on all attendees.

“Bar Rescue” spotlights Taffer as he saves failing bars from looming closure. He leverages his four decades of unprecedented industry experience and trademarked “Reaction Management” strategy to offer advisement on everything from menu design to cost management. His powerful presentations rescue businesses from themselves to propel them towards success.

Taffer launched his own innovative, full-service restaurant franchise concept in 2019: Taffer’s Tavern. With current locations in Atlanta, Boston, and Washington, D.C., Taffer’s Tavern features outstanding signature cocktails, elevated tavern foods, and the latest advancements in restaurant technologies.

He also runs Taffer Dynamics. This business operations firm offers dynamic models for a range of well-known establishments and brands, including the NFL, InBev, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Wolfgang Puck Express.

Taffer’s latest creation is a decadent new-to-world premium flavored American bourbon. Taffer’s Browned Butter Bourbon is a rich, bold bourbon whiskey with notes of vanilla and toffee to escalate your favorite cocktail or dish. After creating thousands of cocktail recipes throughout his 200-plus episodes of Bar Rescue and many years of experience consulting and creating food and beverage businesses, he knows a standout spirit when he tastes one.

In addition to his entrepreurial and business background, Taffer also is a best-selling author. He’s written three books and has been featured in leading publications such as Forbes Magazine, Entrepreneur, Rolling Stone and The New York Times. He has appeared as a guest on shows ranging from Rachael Ray to Jimmy Kimmel Live to Good Morning America and is a regular guest on Fox Business Network, MSNBC and CNBC.

For additional details about The ARA Show 2024 and to register, visit